Archive for December 5, 2017

Direct Mail A/B Testing: How to Put Serious Data Behind Your Campaigns

Read enough articles about digital marketing and you’ll notice something: direct mail often gets casually lumped in with old-school broadcast media. Not interactive, not automated, not testable. Not true. Not these days. Marketing automation platforms increasingly integrate with direct mail software like Inkit—which means that your direct mail can be just as testable and trackable…

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