Archive for December 19, 2017

Buying a Direct Mail List? Try These 5 Built-in Audiences First

Thinking of buying a direct mail list? First, take this pop quiz: what’s the marketing channel being analyzed in this enthusiastic report from last year? “Customer response rates increased year-over-year by an impressive 43%, but prospect response rates more than doubled—reporting an astounding 190% increase!” Well, okay—if you know anything about what we do at…

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