Archive for March 20, 2018

5 Tips on How to Use Direct Mail for Customer Reactivation

If you’re not using direct mail for reactivation, you’re missing a major opportunity. As the top performing direct response channel, direct mail isn’t just for acquisition anymore—postcards can actually help you win back former customers. We’ve seen direct mail reactivation campaigns yield 18% redemption rates and a 60% lift in revenue. When is the last…

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