Archive for July 31, 2018

The Missing Piece in Your Cart Abandonment Strategy: Direct Mail

Did you know the vast majority of e-commerce carts are abandoned? (Seriously. We’re talking nearly 80%!) This is a huge retention opportunity, yet many marketers struggle to recover these sales. Sales that were so close. In fact, major retailers — from Nordstrom to Gap — fail to even send cart abandonment emails, essentially leaving money on…

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