Archive for October 23, 2018

3 Key Direct Mail Marketing Takeaways from the Iterable’s Benchmark Report

Marketers know creating a unified customer experience, online and off, pays. We see it time and time again—cross-channel marketing campaigns deliver the strongest returns. They are usually based on the side-by-side use of direct mail marketing, mail campaigns, social media, ads, and other channels. But how many marketers are really utilizing cross-channel tactics to the…

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