Archive for December 4, 2018

What Amazon’s Holiday Toy Catalog Teaches Us About AI Direct Mail

We talk a lot about e-commerce retailers embracing AI direct mail. Online brands ranging from Stitch Fix to LendingClub to WayFair have jumped on the postcard automation bandwagon, and this doesn’t surprise us at all. Direct mail marketing works, especially when paired with cross-channel digital strategies. But even we weren’t expecting this: a holiday toy…

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