Posts by Abram Isola

Artificial Intelligence Takes Direct Mail to the Next Level

It is no secret that direct mail marketing is entering a new era. With advances in machine learning or artificial intelligence, direct mail marketers can leverage data to increase campaign performance like never before. Artificial intelligence unlocks incredible potential for integrated cross-channel direct mail campaigns. Using AI for direct mail frees up resources; helps develop…

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5 Cross-Channel Direct Mail Marketing Use Cases

We’re getting a lot of questions from marketers about how to integrate direct mail into cross-channel marketing campaigns. While cross-channel or omnichannel marketing is nothing new, marketers are still trying to find the best way to engage with customers in seamless journeys across devices (and off devices… which is where we come in.) Direct mail…

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Measuring Direct Mail Campaigns: 5 Factors to Analyze

Direct mail campaigns used to be difficult to measure. This is no longer the case, now that you can power direct mail with your CRM. Simply use Inkit with your marketing automation platform to evaluate direct mail campaigns nearly as easily as email. Just as with digital marketing, measuring direct mail campaigns can inform and…

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5 Ways to Write Powerful Direct Mail Headlines

The direct mail headline is one of the most important elements of your marketing postcards. It needs to entice the recipient to flip it over and read more—rather than toss it into the recycling bin. And you’ve only got a few seconds to make your move. So, how can you quickly grab a reader’s attention?…

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Automated Direct Mail: 3 Quick Wins

The ability to send automated direct mail is changing the game. When marketers integrate Inkit’s direct mail software with their CRMs, they can boost the already sky-high response rates of direct mail—and continue to gather sophisticated customer data along the way. Want to know a lot more about direct mail automation? Head over to this…

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4 Essential Offline Marketing Tactics for E-Commerce

Most e-commerce marketers focus on digital marketing for obvious reasons. Everything from email automation to social media marketing to SEO is in the e-commerce marketer’s wheelhouse. But to gain a competitive edge, you need to go where few e-commerce marketers are willing to go—offline. So many e-commerce brands dedicate their entire marketing budgets to Internet…

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5 Direct Mail Triggers to Perk Up Your Direct Marketing Strategy

Triggered direct mail brings in major results for marketers. In an increasingly digital landscape, personalized and timely postcards provide the personal touch marketers need. Postcard automation can help you make meaningful connections with customers and drive purchases. From bringing in new leads to converting prospects and fostering loyalty, triggered direct mail may be the secret…

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Direct Mail List Building: 3 Strategies to Try

Your direct mail list is the single most important piece of any direct mail campaign you run. While direct mail offers some of the highest response rates across all channels (and a very competitive cost-per-acquisition), if you’re mailing the wrong audience you’re wasting time and money. But if you’re new to direct mail, or you’re simply…

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The Missing Piece in Your Cart Abandonment Strategy: Direct Mail

Did you know the vast majority of e-commerce carts are abandoned? (Seriously. We’re talking nearly 80%!) This is a huge retention opportunity, yet many marketers struggle to recover these sales. Sales that were so close. In fact, major retailers — from Nordstrom to Gap — fail to even send cart abandonment emails, essentially leaving money on…

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3 Reasons to Use Direct Mail Automation in E-Commerce Direct Sales

Is your e-commerce brand sending direct mail yet? If not, what’s stopping you? Sure, launching a direct mail campaign may be a traditional marketing approach, but it certainly isn’t outdated. Today, e-commerce brands of all sizes can easily automate direct mail campaigns just like with emails. This allows e-commerce marketers to benefit from the efficiencies…

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