Posts by Daphne Sidor

Buying a Direct Mail List? Try These 5 Built-in Audiences First

Thinking of buying a direct mail list? First, take this pop quiz: what’s the marketing channel being analyzed in this enthusiastic report from last year? “Customer response rates increased year-over-year by an impressive 43%, but prospect response rates more than doubled—reporting an astounding 190% increase!” Well, okay—if you know anything about what we do at…

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Direct Mail A/B Testing: How to Put Serious Data Behind Your Campaigns

Read enough articles about digital marketing and you’ll notice something: direct mail often gets casually lumped in with old-school broadcast media. Not interactive, not automated, not testable. Not true. Not these days. Marketing automation platforms increasingly integrate with direct mail software like Inkit—which means that your direct mail can be just as testable and trackable…

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3+ Intriguing Direct Mail Statistics to Help You Plan for 2018

Is it just me, or has 2017 been kind of a gloomy year for marketing statistics? Questions about transparency and brand safety continued to gnaw at the digital ad trade. More and more media consumption took place within ad-blocking browsers and ad-free subscription services. Some even said the end of advertising was near. And yet…

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Add Direct Mail to Your Drip Campaigns with Our New Integration

This month, thousands of marketers have something new in their automation toolbox. Those marketers? They use the email marketing automation platform Drip—which we’re excited to unveil as Inkit’s second integration partner, joining Hubspot as a way to send email and direct mail from the same platform. Actually, make that the same platform and the very…

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