Posts by Ryan Brelje

3 Rules for Becoming an Agile Marketing Team

Happy customers make for happy marketers. At this point, you’ve been bombarded by steady streams of articles and influencers stressing how crucial customer experience is. And they’re not wrong! Awesome customer experiences are the new proving grounds for marketers. At Iterable’s recent Activate 19 conference, we shared three big marketing movements we’ve observed in the…

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Unique Cross-Channel Use Cases for Direct Mail

In today’s Now Economy, if you want to sell more, your marketing must personally speak to your customers at the individual-level. Your customers maintain high standards when choosing how they engage with brands, and your marketing can make or break their decisions. Brands across the board are feeling this pressure and it’s coming from the…

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4 Ways to Optimize Direct Mail to Achieve Omni-Channel Relevance

The marketing landscape continues its progressive sprawl as seemingly everyday new platforms, messaging channels and emerging technologies are unveiled. All these fancy, new tools promise to create Intriguing! Exciting! Cutting-edge! ways for marketers to better reach our customers on individual channels. But there’s a glaring caveat here. It’s not enough for brands to only reach…

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