Posts by Michael McCarthy

Automated Personalized Postcards for Your Drip Campaign

Last Steps: Automated personalized postcards could be the cherry on top of your drip campaign One of Inkit’s key differentiators is the ability to apply digital methodologies to direct mail. We simply provide an easy way to nurture potential prospects and retain customers using direct mail automation so that it’s as easy as clicking “send”. Setting up…

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How To Close After Meeting With A Prospect

The quickest and surest way to fail as a salesperson is to neglect following up with leads after a sales meeting. Too often salespeople take shortcuts by waiting for the next meeting with his/her lead. Even more often, sales people fail to: Input key meeting information into their CRM Send a thank you note with sustentive facts…

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5 Customer Retention Strategies and Tips that Help Customer Success

Why Customer Retention Matters?  Customer Success vs Customer Support Five Customer Success Strategies for Your Business Conclusion Looking for business growth ideas? When it comes to growing startups, many businesses are so focused on gaining new customers that they fail to address the need to retain those they already have.  Gartner says 80% of your…

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Send Direct Mail As Easily As Email With Inkit

This post was originally published on Siftery blog. Inkit enables you to create and launch highly-customized and powerful direct mail campaigns at huge cost and time savings. Kevin William David interviewed Michael McCarthy, Co-Founder at Inkit to know more. Hi Michael, Let’s get started! So you tell us about Inkit? Sure! The Inkit team is creating an easier, faster and less expensive way…

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Anchor Down Direct Mail | Integrations, Triggers, and More!

The ventral striatum is an important structure buried deep in the human brain, yet it’s tightly connected to the rest of the limbic system. Although the striatum is a small structure, it drives our perceptions of valuation and desire. In the past, people believed the structure was an indicator of effective advertising. Researchers at Temple…

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Direct Mail Beats Digital Ads

Rigorous neuroscience research conducted by a variety of reputable sources confirms that direct mail offers unique benefits in connecting with our brains. After thoroughly analyzing brain scans, the researchers found that the direct mail advertisements were mentally easier to process and tested better for long-term brand recall. A recent study conducted by Canadian firm TrueImpact…

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Using Inkit as a Direct Mail CRM Integration

At the end of the day, every business must harness the power of “human touch.” Whether you’re at a young SaaS startup in the Bay Area, a physician with over 30 years of experience in the emergency room, or a real estate agent, at some point you must learn how to personalize the product or…

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What do Pavlov’s Dog and Marketing Automation Have in Common?

One of the most revealing studies of animal behavior took place in a small lab in the 19th century. Pavlov was a physiologist whose research became pivotal to our modern understanding of the learning process. This learning process became known as classical conditioning, which involves learning to associate an unconditioned stimulus that already brings about…

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Op-Ed: Meal Delivery and Direct Mail

I love going out to eat. My husband and I typically cut ourselves off after two (maybe three) nights out every week. Our wallets don’t seem to widen as easily as our wastelines! In fact, up until a couple years ago, my husband Jeremy and I loved trying all the latest local restaurants after work.…

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