Posts by Rachel Wedlund

Direct Mail Cookie Retargeting: 3 Use Cases

Direct response marketers continue to face growing consumer disengagement in the Digital Age. As consumers become more and more plugged in, they are increasingly intolerant of online marketing in any form. It matters little that marketers have all kinds of innovative new tools to create targeted, relevant messaging when consumers are adept at tuning out…

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Direct Mail Response Rate: What Can You Expect

Wondering how your direct mail response rate stacks up? Or, maybe you’re new to the channel and are curious about the average direct mail response rate. These are some of the most common questions we get from marketers. Understandably, knowing how to forecast and measure response rates is critical to your direct mail campaign planning.…

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How to Protect Direct Mail From Damage, Scuffs and Smudges

It’s happened to the best of us: you spend hours creating the perfect postcard campaign, crafting compelling copy and creating an eye-catching design, only to find that it doesn’t look so great once it hits the mailbox. Why does direct mail get damaged? Are postcard scuffs and smudges really inevitable? Unfortunately, yes. The very thing…

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Direct Mailing Address Validation Improves Your ROI

The success of a direct mail campaign depends on many factors, such as the message you are sending, the design you are using, and many others. But one of the most important points is the mailing list. Very often the mailing addresses that we manually write on an envelop or add into a CRM contain…

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Direct Mail Promotions: 5 Tips to Optimize Your Campaigns

Getting ready for your next direct mail promotion or campaign and wondering how to maximize response rates? You’ve come to the right place. Here are five key tips for your next automated direct mail promotion or campaign. 5 Tips for Direct Mail Promotions Direct mail is a great channel for marketing promotions. According to the…

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Direct Mail Marketing for Generation Z

Direct Mail Marketing for Generation Z Kids these days. Always glued to their phones, right? Wrong. Members of Generation Z, anyone born between 1995 and 2010, actually spend more time with print media than digital channels. Despite widespread assumptions to the contrary, this is a generation that values print and uses it in daily life,…

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3 Direct Mail API Features to Look For

A direct mail API can simplify and improve your marketing. With a postcard marketing API, you can send automated mail at the click of a button and track results almost effortlessly. Of course, there are a variety of marketing APIs popping onto the market today, each a bit different than the rest. We’ve identified 3…

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3 A/B Testing Strategies for Direct Mail: How to Test a New Variable, a New Campaign, or the Medium for Success

When marketers design websites, draft emails and write calls to action, they often create by intuition. But rather than relying on creative assumptions, strong marketers put their best ideas to the test. Split-testing or a/b testing direct mail marketing content is the only way to truly know what will make people convert. With emails, one…

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5 Essential Elements to Include In Your Direct Mail Content

When it comes to creating great direct mail, content is crucial. And direct mail content planning involves more than just design and copy. The most successful direct mail is designed to facilitate a cross-channel marketing journey that makes your brand the clear choice. In this post, we’ll review the five essential elements of modern direct…

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