Posts by Rachel Wedlund

5 Direct Mail Marketing Trends to Watch in 2019

As the year comes to a close, marketers reflect on what went well in 2018 and what needs to be improved. To stay ahead of the curve, your 2019 direct mail marketing campaigns must fit into an ever shifting digital marketing landscape. Thanks to the automation software advancement we witnessed in recent years, marketers can…

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3 Things to Look for in a Direct Mail Platform

If you build automated marketing campaigns using HubSpot, Sailthru, Iterable, Drip or the likes, you can add direct mail without sacrificing scale, personalization or automation. You just need the right direct mail platform. Are you a digital marketer who is wondering what to look for in a direct mail platform? You’ve come to the right…

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What Amazon’s Holiday Toy Catalog Teaches Us About AI Direct Mail

We talk a lot about e-commerce retailers embracing AI direct mail. Online brands ranging from Stitch Fix to LendingClub to WayFair have jumped on the postcard automation bandwagon, and this doesn’t surprise us at all. Direct mail marketing works, especially when paired with cross-channel digital strategies. But even we weren’t expecting this: a holiday toy…

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New Integration: Send Direct Mail with Braze

This just in: Our Braze direct mail integration is here! One of the reasons we’re thrilled to partner with growth marketing platforms like Braze is that it allows marketing to function more like real conversations between you and your customers. With Braze, your messages can reach customers wherever they are—through channels like push, email, in-app,…

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How to Choose Direct Mail Marketing Software

With many direct mail marketing software services, it can be overwhelming to find the right fit. Some direct mail vendors offer manual processes, while other software services run more like marketing automation platforms with various levels of user-friendliness. In order to find direct mail marketing software that fits your requirements, you’ve got to ask the…

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4 Reasons to Send Triggered Direct Mail

Triggered direct mail campaigns hit the right people, at the right time, with the right message. Whether bringing in leads, converting prospects, fostering loyalty, or re-engaging lapsed customers, triggered direct mail encourages action. Triggered direct mail is a marketing strategy that combines the best tactics from online and offline marketing into one powerful channel. Click…

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3 Tips for Your Next Automated Postcard Mailing

With the oversaturation of digital channels, more marketers are turning to automated postcard mailings for a multi-channel lift. Done well, postcard marketing can be just as smart as everything you’re doing online–only much more likely to reach, and resonate with, customers. Even giants like Amazon and Starbucks, as well as newer e-commerce retailers such as…

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5 Direct Mail Examples You Have to Swipe

Even the best and brightest marketing copywriters must take inspiration from somewhere. If you’re looking for creative direct mail examples to add to your swipe file, you’ve come to the right place. Wait? Let’s back up. What’s a swipe file? If you’re new to the creative side, you might not be familiar with the jargon.…

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3 Direct Mail Marketing Takeaways from Iterable’s Benchmark Report

Marketers know creating a unified customer experience, online and off, pays. We see it time and time again—cross-channel marketing campaigns deliver the strongest returns. But how many marketers are really utilizing cross-channel tactics to the full effect? And what are the best practices when it comes to cross-channel marketing? Where are the opportunities? Leading growth…

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4 Steps to Optimize Direct Mail in Cross-Channel Marketing Campaigns

  Pop Quiz: What traditional marketing channel is e-commerce starting to embrace and why? Answer: Direct mail. The data is clear—when you optimize direct mail with AI technology, you can increase campaign effectiveness across every channel. How? Marketers know that cross-channel marketing strategies deliver. Today’s modern marketers leverage multiple channels, using artificial intelligence-based marketing platforms,…

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