Direct Mail Marketing

3 Direct Mail API Features to Look For

January 15, 2019
Rachel Wedlund

A direct mail API can simplify and improve your marketing. With a postcard marketing API, you can send automated mail at the click of a button and track results almost effortlessly.

Of course, there are a variety of marketing APIs popping onto the market today, each a bit different than the rest. We’ve identified 3 key features that should top your wish list when scouting the best direct mail API.

But before we get into the best direct mail API features, let’s first define the term.

What is a Direct Mail API?

A direct mail API allows you to automate direct mail by linking your CRM, ecommerce or marketing platform to direct mail software. This enables you to send direct mail automatically, based on specific customer actions, events or triggers.

There is usually no need to import your direct mail lists or set up complex campaigns within the direct mail software, because the connections automate via API.

Key Features in Your Direct Mail API

At Inkit, we designed our API to make it easy for marketers to reach online customers offline. We help marketers overcome digital marketing’s shortcomings by taking advantage of the high open and response rates of direct mail—in real time.

Our postcard API empowers marketers to trigger personalized postcards when someone abandons a shopping cart, stops clicking on social ads or disengages from email marketing, among other events.

Direct mail can truly bridge gaps in the digital experience, re-engaging customers and reinvigorating online funnels. But direct mail performs best when completely in sync with digital marketing campaigns, which means your API needs to play well with other marketing apps.

With that in mind, we believe these are the top 3 best direct mail API features to look for:

Feature #1: Interpolated customer data

Personalization is no longer optional in marketing. Customized marketing messages outperform their generic counterparts by a landslide. Choose an API that makes it easy to personalize marketing postcards. Inkit allows personalization via dynamic content insertion and tags.

direct mail personalization

Additionally, we do not impose minimum batch sizes, so your personalized postcards can be printed and mailed on demand.

Ready to captivate your customers?

Let us show you how automating direct mail can increase your offline conversions.
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Feature #2: On-demand printing and shipping

They call it “snail mail” for a reason. Timeliness can be a hurdle in direct mail marketing. A postcard is never going to hit someone’s inbox as quickly as an email, but direct mail doesn’t have to be sluggish. In fact, with the right direct mail API, your postcards can have near perfect timing.

Direct mail automation via API should be predicated on speed and efficiency. Look for a direct mail API that will print and send your mail almost instantaneously, so that your triggered mailings and scheduled campaigns reach the customer at the right point in their buying journey.

At Inkit, we print and mail same day in most cases. With worldwide delivery, your postcards will be in your customers’ hands within 3-6 days of being triggered.

Feature #3: Easy-to-use postcard design platform

If you want to set up your campaigns quickly, make sure the postcard API you select has a custom builder. Inkit offers a plug-and-play dashboard that makes it easy for marketers or designers to create and finalize mailers. Simply upload your images and select your fonts and colors for a professional postcard. (Find postcard design and content tips here).

Bonus Direct Mail API Feature #4: Pre-built direct mail integrations

While Inkit’s API will allow you to facilitate direct mail campaigns with whatever CRM or marketing automation platform you’re using, we also offer a growing number of pre-built direct mail integrations.

If you use one of our partner platforms, our direct mail integration will offer you the best suite of direct mail automation services. Simply sync your platform with our direct mail tool to power your direct mail marketing via CRM.

Get a Direct Mail API Demo Now

The right direct mail API can upgrade your direct mail (and digital) marketing strategy. Do away with the tedious logistics of organizing batched mailing campaigns and manually inputting customer lists and performance data.

Ready to captivate your customers?

Let us show you how automating direct mail can increase your offline conversions.
Schedule a Demo