“Fintech is changing the finance sector just like the Internet changed the written press and music industries. In what is a stagnant sector monopolized by banks, finance is ripe for innovation and fintech is unquestionably the catalyst needed for change.” — Philippe Gelis, CEO of Kantox
Fintechs are tech companies that cater to the financial industry. One of the most powerful marketing techniques to generate leads that is often overlooked by marketing managers is direct mail.
Inkit automates the direct mailing process. Dramatically reducing the money, time, and energy fintech companies spend on their outbound marketing.
At Inkit we believe you should spend your resources on lending. Not outbound marketing. In this post, we’ll cover 3 ways that fintech companies currently use Inkit for their direct mailing.
1. Warming and Converting Leads
To maintain their growth, fintech companies must acquire customers by warming cold leads and converting warm ones.
Many companies rely on inbound tools like email marketing and social media. However, many marketing teams find it’s difficult to attract customers with good credit profiles.
These companies utilize outbound strategies like manually sending direct mail, although it is resource intensive to compile and deliver customer lists to printers. That’s why many fintech companies trust Inkit with their business. No more compiling customer lists or waiting for batch sizes.
Savvy fintech companies use Inkit to seamlessly send automatic mailings based on programmatic triggers. Mail is sent on demand because it is connected in real-time — saving businesses time and money.