While the volume of print magazines keeps falling, their digital counterparts are on the rise. In 2021, e-magazine consumers are projected to reach a 40-million US audience. It’s a 22 million increase compared to 2015.
That’s why modern publishers start offering more digital magazines created with the help of rendering. They use HTML to PDF converters to render professional-looking online magazines and keep their audience. The need to change PDF to HTML format and vice versa is one of the primary reasons to adopt HTML to PDF converters. The quality of generated magazines and content customization are some other advantages.
Learn more about turning PDF into an online magazine and why you need an HTML to PDF converter for this below.
PDF, HTML5, and More: What Formats Rule in Digital Publishing?
Digital publishers have plenty of formats to choose from. They can create Flash magazines, native app journals, PDF flipbooks, HTML5 magazines. The look of the final magazine, its responsiveness, and customization capabilities will depend on the selected format.
Although PDF to flipbook is the most commonly used solution, let’s see all of the options you have:
- Flash magazines. Flash is an outdated technology that used to be a popular format for online magazines and books. It simulates the page flip effect like in print magazines. Now, we wouldn’t recommend choosing publishing software based on Flash. It has limited capabilities and cannot compare to more advanced options, such as PDF or HTML5 flipbook software.
- Standard PDF magazines. When you turn PDF into an online magazine, you can generate an exact copy of your printed edition. This solution is favored by digital printers that already have their offline editions and want to go digital. The leading US digital printer, WebMD Magazine, uses this format and boasts 12.7 million unique monthly visitors. The only drawback is that when you convert your PDF to a magazine, it will be non-responsive. Mobile readers will have to zoom the content.
- PDF-based flipbook magazines. Flipbooks are a new way to turn PDF into an online magazine. These are flippable and browsable PDF files. Just like standard PDFs, they are the most convenient on desktop devices.
- Native apps from digital publishers. Industry leaders like Cosmopolitan or Economist can afford to develop custom apps. After downloading them, users can access digital content provided by this publisher. Thanks to digital text reflow, the content adapts to different mobile devices.
Out of these options, PDF magazines remain the most popular. They have several undeniable advantages that make digital publishers turn PDF into online magazines.
Why Turn PDF into Online Magazines Rather than Use Other Formats?
If you already own an offline magazine, most likely, its existing issues have been created in PDF. PDF formatting allows preparing the final draft before printing to understand how the issue will look like. Hence, if you choose to turn PDF into an online magazine, the previous issues become valuable content. You can publish them on your website to attract more readers, create archives, and quickly enter the digital market.
In the future, the choice of the PDF format will allow you to develop both offline and online copies at once. With some minor changes, you will customize the content for online readers and make it more responsive. Compared to PDF, all other formats are much more time-consuming.