Marketers would likely leverage an email blast to raise brand awareness or expand the client base. Fair enough, it is the cheapest channel to provide e-commerce websites with a consistent inflow of new unique visitors. Besides, mass mailings can be easily automated, scaled, and targeted.
But is it possible to instantly get email lists of warm leads and put them into work without bulk email scraping? Actually, yes. There are specific resources where you can purchase client databases to import directly into a CRM system.
Although this idea might seem enticing, you should remember that implementing the purchased list into an existing mailing campaign requires a refined approach. Otherwise, the out-of-hand mass mailing can cause you a heap of trouble. So first, learn how to recognize a trustworthy provider and whether the investment is worth it.
How to Buy Email Lists Wisely? Make Sure the Vendor is Competent
To pick email list sellers that can provide a high-quality database, you need to check how prudently they research, segment, and verify client data. See if the vendor's site represents offers clearly. Also, look for an informative FAQ section and comprehensive price list.
Remember that buying an email database is mostly a hit-and-miss case, no matter how convincing sales pitches appear. Therefore, word of mouth would be the best guide for you. Search for the case studies and adhere to expert conclusions before deciding.
Are Purchased Lists Highly Targeted? How to Know They're Valid?
Most brokers state that their paid lists entirely consist of targeted subscribers. There is some truth to that, as they collect records using lead magnets. For instance, a list-trading company can use a news subscription letter or trial premium subscription offer to incentivize consumers to fill out forms. This way, paid list providers obtain detailed lead profiles with geodata, demographic attributes, and phone numbers.
However detailed the contact list might be, it doesn't mean that purchased email addresses are 100% valid. Devious brokers can push out-of-date contact lists for years without updates and verification. So you must always check the address list with an email validation tool.
We've recently overviewed how simultaneous integration of TowerData, Inkit direct mail tool, and Iterable can boost your omnichannel marketing productivity through data enrichment. Visit the article to learn more about this integration.
How Much Does it Cost to Buy Email Lists?
The pricing depends on several factors:
- B2B/B2C purposes. On average, vendors charge $0.7 - 0.8 per business client's name and $0.25 - $0.3 per consumer.
- How precise is targeting? The more details each contact has, the more costly the entire list will be.
- Demographic and geographic features. Geographic attributes are usually included in base costs.
Remember that instead of asking search engines "where to buy email lists cheaply?" you better look for user ranks and feedback to clarify what list brokers are worth dealing with.
Renting vs. Buying
If you purchase an email database, you'll own inbox addresses, whereas contacts from the rented list remain undisclosed. On such occasions, the list-purchasing company will be your intermediary in sending emails to addresses that match your campaign goals.
Although it might seem a shortcoming since you won't be able to retarget customers, rented lists are proven effective for special promotions dedicated to specific dates and events. They are much more narrowly targeted, so their cost is higher than purchased ones.