Nine percent (9%) of marketing software adepts leverage over 31 services to refine as many processes as possible. An average marketer uses 12 different tools, which is still a lot.
Simple marketing automation can send trigger-based emails, verify customer data, nurture leads, and handle various other processes. The software allows marketing teams to run better personalized and more sophisticated campaigns.
Yet when it comes to marketing software, the quality of automation is what matters most. Effective marketing campaigns are not about the number of tools you combine. It’s more important to choose the right set of marketing automation tools and get the most of them.
To help you pick the best marketing automation software, we’ve collected ten tools that can help grow your business. They have a high level of automation, easily integrate, and meet the critical marketing and sales needs.
10 Marketing Automation Tools for Marketing and Sales Teams
Before we share our marketing automation software recommendations, let’s quickly look at the demand for marketing automation tools on the market.
Based on the recent research of Statista, HubSpot remains the most widely adopted tool. 28.7% of simple marketing automation customers use it globally, and 26.05% of companies leverage it in the US.
In terms of the market share, HubSpot is followed by Adobe Marketing Cloud (13.01%), Oracle Marketing Cloud (9.18%), Salesforce Pardot (6.34%), ActiveCampaign (6.06%), and Marketo (4.29%).
Some of these tools made it into our marketing automation software overview. Consider using these and other marketing automation tools in your company.
#1. HubSpot. Marketing automation software to turn outbound leads into inbound
HubSpot is a simple marketing automation platform that unites marketing, sales, customer service, and CMS products. Its marketing automation tools allow you to attract the right target audience, walk them through the conversion funnel, and turn into inbound leads.
We also recommend using HubSpot for content marketing. It provides excellent capabilities for blogging, social media management, and publishing videos.
#2. Customer.io. Marketing automation software for email campaigns and messaging workflows
Customer.io is a messaging platform that allows marketing teams to automate the delivery of personalized emails. Apart from emails, it can also send push or SMS notifications in real-time.
This marketing platform has a workflow builder for configuring events or actions that trigger messaging. Besides, you can narrow down your target audience for email campaigns, view specific customer profiles, and use Customer.io audiences to display ads.
Find ideas on Direct Mail Campaigns Based on Customer.io and Inkit
#3. Salesforce Pardot. Marketing automation software for lead generation
Pardot is a simple marketing automation tool for B2B businesses that allows marketing and sales teams to automate lead nurturing.
It provides the landing pages and intelligent form builder, social posting, and SEO functionality to attract leads. And once customers show interest in your offer, Pardot can score them to detect the hottest leads.
Afterward, you can keep using this tool for dynamic content, email marketing, and drip campaigns. It can also assess the ROI and campaign success to know whether your marketing efforts pay off.
#4. Segment. Marketing automation software for customer data management
Segment is a customer data platform that enables businesses to accumulate everything they know about their leads in one place. It cleans, validates, and categorizes information to create audiences. Later on, these audiences can be used by other marketing automation tools for more accurate targeting.
Discover 5 Benefits of Combining Segment with Offline & Online Marketing Tools
#5. Shopify. Marketing automation software for e-commerce
Shopify is a renowned marketing automation platform for online businesses. This simple marketing automation software is designed for hosting web stores. You can leverage it to launch an e-commerce website and customize it with a drag-and-drop builder. This significantly cuts website launch expenses.
Shopify also allows you to process payments and automate many other e-commerce related processes.