Convincing people to vote for you is thin ice. If you become too pushy, you will repel the potential voters and may destroy your reputation, never to rebuild it.
Hence, the best approach is to use marketing channels that don't seem too intrusive, like direct mail. You can spread the word about yourself and engage more proponents by sending postcards.
Learn how much do political mailers cost and tips on sending them below.
Why Political Postcards and Whom To Reach
The most crucial task of a political promotion campaign is to establish credibility with your voters. Many parties use modern social media targeting to reach their audience, but it has several significant drawbacks.
First of all, social media fails to reach some demographic groups, as even in 2022, not every potential voter is a proficient social media user. Secondly, people are less likely to pay attention to ads if they see them every day online. Third, the credibility of social media advertising remains inferior compared to alternative promotion methods, including direct mailing. You may be surprised, but according to the United States Postal service's research devoted to the 2020 Post-Election analysis, 68% of voters surveyed consider direct mail the most credible form of political outreach. In comparison, only 26% of voters can state the same about digital ads, and 47% prefer home visits.
Judging from the statistics, direct mail is the most efficient way to reach your target audience. Not only is it more effective, but targeting political postcards offers many detailed options like sending mail based on income, location, age, sex, and personal preferences. This information allows you to build a marketing campaign that appeals to the right people. When planning effective political campaign targeting, it is essential to research the potential voters' area so that you can target your audience directly. Tuning your demographics will let you target specific groups of people.
For instance, according to USPS and its "Reaching Women Voters," women are the most reachable voters. They tend to choose direct mailing over TV and social media ads, gaining the most information about political campaigns from political postcards. Despite the age gap, millennials, gen X, and baby boomers are all eligible voters that tend to check their mail and receive information from political mailers.
You must note the contents of your political postcards as well. Your political mailer should contain the candidate's biographical data and political statements. Be sure to include your candidate's website and a QR code additionally. Provide political mailer examples with up-to-date information on places, methods, and times when people need to vote. The goal of your political mailer is to persuade the target audience to vote, so make sure the included information is impactful for a specific demographic based on their stereotypical needs and preferences.
Ways to Send Political Mail
The most important in delivering political postcards is choosing a way to do so. Many political marketing managers concentrate on the content of their political mail but forget about its form. There are various ways to send political messages:
- Postcards
- Brochures
- Flyers
- Letters
The brochure needs a correct design to reach its peak effectiveness. They can be used as display pieces or handouts but rarely succeed in grabbing the viewer's attention. We recommend using political postcards as your main instrument. It has a required visual appeal as there are no envelopes. Postcards are cheap and easy to produce. A potential voter is more likely to contact you directly after receiving one. It is also a great option to combine both methods and use brochures as a supporting one.
