When the Christmas sales are over, many businesses and holiday shoppers heave a sigh of relief. All the presents are bought, and now it’s time to eat Christmas cookies and sing carols. But is it so?
The short answer is No. Post-Christmas sales are a wonderful chance to prolong the joy of holiday shopping. Now, after doing everything to please their family members, consumers are ready to buy something for themselves. Thanks to the prices lowered on the occasion of post-Christmas sales, they can afford their dream products without feeling guilty for extra expenditures.
In this case, the primary task of retailers and business owners is to organize tempting after-holiday sales. They need to whet consumers’ appetite with the right post-holiday marketing strategy and offers. We know that it may be challenging since all your best ideas were probably used for November and December deals. Therefore, Inkit has created a list of 10 tips on how to develop a decent post-holiday marketing strategy. Use them to launch after-holiday sales that inspire to purchase.
Holiday Season Sales Spike in Numbers – Black Friday, Cyber Monday, Christmas
- The last Black Friday sales account for $7.4 billion with a $1.2 billion increase compared to 2018.
- 39% of e-commerce sales made on Black Friday were ordered on smartphones.
- $9.4 billion were spent by US online buyers on the last Cyber Monday. It’s 1.5 million more than holiday shoppers spent in 2018.
- On Cyber Monday, people were spending 12 million per minute.
- Around 30% ($3 billion) of Cyber Monday purchases customers made with their mobile devices.
- During the holiday season, large retailers increased their sales by 71%.
- 28.8% of Americans start buying Christmas presents in November.
- In 2019, holiday retail sales are expected to reach $729 billion.
- Since 2018, Christmas retail sales have grown by 4%.
10 Tips on How to Increase Post-Christmas Sales with an Effective Post-Holiday Marketing Strategy
Strategic planning is the core of business success. Perceive after-holiday sales as a continuation of your previous promotions and make them connected. Formulate your marketing message, know your offer, and take other steps to convince customers to buy after the crazy Christmas sales finish. Here are the key things you need to do for an effective post-holiday marketing strategy:
Post-Holiday Marketing Tip #1. Analyze What Products Work Best in Post-Christmas Sales
Seasonality matters. Some clearance items are more likely to be sold during the winter holiday season than others. To understand what products should be placed in the shop window, go through your assortment and analyze market trends. Usually, on the verge of a New Year’s Eve, consumers are willing to buy something that can change their lives. These are the products that enhance productivity, such as new gadgets, stylish clothes, or health services, including diet plans and gym memberships, etc. Look at your offers and pick those that have the best potential to make New Year’s resolutions come true. Once you know what items you are going to promote, it would be easier to pick the right call-to-action and make the target audience notice you. Try to convey the idea that your products can make the next year fabulous.
Post-Holiday Marketing Tip #2. Stress the Customers’ Need to Buy for Themselves
The best post-holiday marketing strategy aims to soothe the pain of consumers. Starting from Black Friday, they were searching for tons of presents for each family member and close friend. An average buyer spends around $1200 on holiday gifts. After such unbelievable generosity, many consumers may feel like they should do more for themselves. Use this in your after-holiday sales. Remind customers that now it’s time to buy a dress or gadget they have always wanted. Remind your customers that you care about the well-being of gifters and want to pay off their good deeds. Great deals and the festive atmosphere will do the rest.
Post-Holiday Marketing Tip #3. Promote Your After-Holiday Sales through Third-Party Websites
Modern consumers are often too lazy to follow post-holiday sales offered by multiple retailers. Thus, they go to web resources with overviews of best deals, like this one. If you want to make your clearance sales stand out from the crowd, use some digital marketing. You can cooperate with popular bloggers, run a PPC campaign, or try to include your offer in a list of top post-Christmas sales. Mentions in reputable web resources will drive highly targeted traffic and bring customers that are very likely to purchase. These are the people that are looking for after-holiday sales and have some extra money to spend.