With the increase in online shopping, e-commerce businesses have an endless source of new customers. Yet convincing people to buy from your brand remains challenging.
Acquisition costs 5X more than retaining existing customers. On top of that, we live in a world where consumers get bombarded with tons of ads, emails, and other communications from competing businesses. This puts a higher strain on your limited resources and demands more effort from your sales and marketing teams to get your customers' attention.
A loyalty quiz is one of the ways to make people notice your offer and convert. That's why we want to share with you how it works.
This article discusses what e-commerce quizzes are and how you can use them to increase customer reach, enhance retention, and boost your marketing results.
What Is an E-commerce Quiz?
An e-commerce quiz is a series of questions that a business asks to determine the user's level of knowledge about an online store or an e-commerce website. These questions can be used to determine if the user would proceed with a purchase or not. Many brands use quizzes to help potential customers learn more about their product or service while collecting valuable information.
For example, you are selling a new brand of moisturizer. The customer may not know what their skin loves or what kind of moisturizer will work best for them. With an e-commerce quiz, you can determine what type of moisturizer they should buy.
An e-commerce quiz uses are not limited to helping customers make more informed buying decisions. They also add to the overall experience of the customers. An e-commerce loyalty quiz can make your customers feel more connected to the business that cares about their needs.
You can also use quizzes in your e-commerce business to:
- Boost engagement
- Capture leads
- Learn more about your customers
- Increase sales and revenue
E-commerce quizzes are a great way to boost customer retention. They make customers more likely to stick with your business and provide an opportunity to get to know them. That way, you can offer a better experience in the future, not just resell items to the same people.
Read 5 Steps to a Customer Retention Program with Direct Mail
Why E-commerce Quizzes for Advanced Personalization
Personalization can help businesses distinguish their products from competitors and build strong, trusting relationships with their customers. In fact, as much as 90% of online retailers use personalization in their business.
Here are a few reasons why e-commerce quizzes are powerful for advanced personalization:
- Quizzes help you understand your customers' preferences. By asking relevant questions, you can better understand what products and brands they like or dislike. You can also learn more about what they're looking for when shopping online.
This information is crucial when you have a variety of products, such as an e-commerce store selling everything from clothing to electronics to jewelry or a store carrying a single product line with many variations (e.g., screen size or color).
- Quizzes help you make better recommendations. Based on the answers to your customer's quiz questions, you can provide product/service suggestions that are more likely to be relevant and appealing to them.
It allows your personalization engine to enhance their shopping experience by offering products tailored to your customers' preferences – meaning less work for them and more success for your business.
- Quizzes help improve your customer service and retention rates. The more personalized your service is, the more valued and appreciated your customers feel. This will boost retention rates and encourage return visits.
Quizzes can also help you provide better assistance to customers who have questions or need help with their orders.
An e-commerce quiz is a great tool to engage with new and current customers in an entertaining way that doesn't feel like advertising. They may not even realize they're being marketed to if they're having fun.