Cross-Channel Marketing

Marketing stats, tools, strategies, use cases, analytics, campaigns, and tactics that will bring your business to a new level
Cross-Channel Customer Communications in 2021: Trends, Challenges, and Solutions
Reach Enablement
June 24, 2021
Discover cross-channel communications trends that will affect the marketing strategies in 2021, what challenges they entail and the possible solutions with tips.
Digital Transformation vs. Digital Transition for Businesses: Where to Start
Digital Invoicing
May 29, 2021
Learn why digital transformation isn’t the same as transition and check out the examples to understand how both approaches work and impact customer experience.
Delivering Connected, Omnichannel Customer Experience – Inkit at Blueshift’s Conference
Integrations
May 21, 2021
Learn what top Blueshift integration tech partners think about omnichannel customer experience, its challenges, and uses from Blueshift Engage21 highlights.
Three Steps to Effectively Reach Your Customers Online & Offline with Inkit
Need an up-to-date solution for the enhancement of your automated marketing campaigns? Here’s how Inkit can help you reach customers online and offline.
Marketing Campaign Automation: Glossary, Guide, and Tools
Product Guides
April 23, 2021
Marketing aims to grow businesses, and scaling requires automation. Here is a brief guide with a glossary of key marketing automation terms, beginner steps, and best prac
HTML to PDF Converter: Enterprise Use Cases & Features
Digital Invoicing
April 15, 2021
Find out when enterprises need to automatically generate HTML to PDF with rendering software, what teams can benefit from it, and what features are must-have.
Top 5 Inkit Integrations for Your Business
Integrations
April 13, 2021
Iterable, Braze direct mail, Segment Inkit integration, and other software combinations make Inkit more powerful. Discover the top 5 tools to integrate with Inkit.
7 Triggering Events for Your Omni-Channel Marketing Campaigns
Integrations
April 8, 2021
To make trigger marketing effective, you need to set the right triggers. Here are some best offline and digital marketing triggers for your omnichannel campaigns.
Integrations for Sales, Marketing & CSM to Achieve a Single Customer View
Integrations
March 23, 2021
Find out what customer data sources and tools for customer success managers, marketers, and sales reps to integrate into your CRM for a single customer view.
How Braze and Inkit Can Drive Stronger Customer Engagement Results
Integrations
January 26, 2021
Using Braze together with Inkit allows you to engage customers at any point in their journey online and offline. Learn more about this software integration here
Five Components of a Great Customer Experience in 2021
Customer experience strategy should be based on address validation and other approaches that enhance the customer journey. More about them in this post
Address Validation for Marketing Strategy in Multi-Channel Campaigns
Multi-channel marketing allows customers to choose among several communication channels. Learn why address validation is a must to implement it.
A Comprehensive Guide to Mailing Approaches: ZIP Code, EDDM, Automation
Direct Mail Marketing
October 8, 2020
Read Inkit’s mailing approaches overview to pick the right one for you: area code vs. ZIP code, EDDM vs. mail data enriched/verified campaigns, automation, or other.
Extended ZIP Code Lookup for Business Offline Communications
What is the Extended ZIP code lookup by USPS? The pros and cons of this tool for enhancing business communications and cross-channel marketing campaigns.
5 Benefits of Combining a Сustomer Data Platform with Offline & Online Marketing Tools
Integrations
August 28, 2020
Inkit integrates with Segment’s customer data platform to boost the performance of online and online marketing tools in 5 efficient ways. More about the benefits here.
3 Ways to Make the Most of Direct Mail in Your Cross-Channel Strategy
Integrations
August 28, 2020
Direct mail can improve sales, reduce cart abandonment, enhance location targeting, and more. Learn how to best utilize these benefits in cross-channel campaigns.
4 Steps in Building a Cross-Channel Lead Generation Strategy
Marketing Automation
August 14, 2020
Cross-channel lead-generation strategy should be easy to track and fit your marketing budget. Find tips on how to launch such campaigns right in our article.
How Artificial Intelligence Is Redefining Online and Direct Mail Marketing
Artificial intelligence brings advanced automation and personalization into marketing campaigns. More about how AI impacts emails and direct mail in our article.
Coordinating Direct Mail with Your Holistic Cross-Channel Engagement Strategy
Discover why personalized direct mail matters in cross-channel engagement strategies. Align mail with digital communications by using Inkit + Braze integration
5 Ways How Pardot Direct Mail Can Make Your Marketing More Powerful
Integrations
June 9, 2020
Who should use Inkit+Pardot direct mail? 5 ways how Pardot enhances B2B direct mail. How Pardot works & integrates with Inkit for automated direct mail campaigns.
Direct Mail Marketing During Lockdown & Beyond – 7 Reasons Why
Check out the 7 ways how direct mail marketing can help your business to connect with your audience during the lockdown and beyond.
Where Do GIFs, Memes, and Other Digital Media Fit into Offline Marketing?
Direct Mail Marketing
April 21, 2020
Appeal to Gen Z and Millenials: learn how to bring online marketing to offline, specifically GIFs, memes, emojis, and other traditionally digital media.
6 Marketing Automation Tools and Automated Direct Mail You Need
Marketing Automation
April 12, 2020
Descriptions and benefits of marketing automation tools. 6 types of top marketing automation platforms: features, pricing, and services. Automated direct mail.
Stay Competitive and Compliant When Under Quarantine
How quarantine affects main marketing channels, including mail. Automation for compliant print and letter mailing and 5 benefits it brings. Direct mail tips.
Direct Mail vs. Email. When to use each, and for what?
Direct Mail Marketing
April 12, 2020
Learn when to use direct mail and email marketing or both
Direct Mail Analytics: How does it work?
Direct Mail Marketing
April 12, 2020
Find out what is direct mail analytics and how it works
We Created Inkit to Make It Easier for Every Business to Send Direct Mail
Inkit in Use
April 10, 2020
Inkit's mission is to make it easier, faster and less expensive for companies of all sizes to send direct mail campaigns.
What is Direct Mail Marketing?
Direct Mail Marketing
April 10, 2020
Direct mail gets your message in front of the people who need your products or services.
What do Pavlov’s Dog and Marketing Automation Have in Common?
Marketing Automation
April 10, 2020
What do Pavlov's dogs and marketing automation have in common? Inkit can train one's customers using direct mail retention and customer success automation.
Direct Mail Beats Digital Ads
Direct Mail Marketing
April 10, 2020
Get workflows, automation, and direct mail drip campaigns with the click of a button.
Anchor Down Direct Mail | Integrations, Triggers, and More!
Reap the benefits of a successful multi-channel marketing campaign! The new Inkit + HubSpot direct mail integration, automates your direct mail marketing.
Send Direct Mail As Easily As Email With Inkit
Direct Mail Marketing
April 10, 2020
Some integrations we’ve added are the ability to send mail over designated lists... We will also launch a Segment direct mail integration shortly thereafter
Add Direct Mail to Your Drip Campaigns with Our New Integration
Integrations
April 10, 2020
Adding direct mail to your digital strategy just got surprisingly easy. Here's how to use Drip with Inkit to automate postcards that connect with customers.
3+ Intriguing Direct Mail Statistics to Help You Plan for 2018
Direct Mail Marketing
April 10, 2020
Should direct mail get a slice of your marketing budget in 2018? Here are a few interesting recent direct mail statistics to help you decide.
How to Put Serious Data Behind Your Campaigns
You know you should be A/B testing your direct mail campaigns (just like you test your digital marketing). Here's a step-by-step guide to make it happen.
5 Signs It’s Time to Take Your Direct Mail Program In House
Direct Mail Marketing
April 10, 2020
How do companies with thriving in-house direct mail advertising programs do it? Here are 5 signs your business might be ready to score with DIY direct mail.
Buying a Direct Mail List? Try These 5 Built-in Audiences First
Inkit in Use
April 10, 2020
Should you purchase a direct mail list? First, consider all the customers and prospects you can reach for the price of a postcard alone.
Direct Mail Tactics Digital Marketers Should Try
Will you focus on direct mail automation this year? Improve your digital marketing campaigns by adding direct mail to email sequences. Here are 5 tips.
Is Direct Mail Dead? 5 Direct Mail Myths Debunked
Direct Mail Marketing
April 10, 2020
Millennials aren't into direct mail: False. Direct mail has low response rates: Nope. Learn more about these direct mail myths and three others.
What is Direct Mail Marketing Automation and How Does it Wo
Direct mail automation can be a key differentiator in multi-channel marketing strategies. Automate personalized postcards to cut through the digital crowds.
Why Online Lenders Rely on ‘Snail Mail’
Inkit in Use
April 9, 2020
The benefits of direct mail automation in fintech are leading online lenders to send more postcard offers than ever.
4 Ways to Optimize Direct Mail to Achieve Omni-Channel Relevance
Optimize direct mail in tandem with your online channels to transform your campaigns into truly relevant customer experiences.
10 Ways to Integrate Direct Mail and Social Media
We spend a lot of time talking about why you should add direct mail to email workflows. But what about integrating direct mail and social media?
7 Ways to Save Money on Direct Mail Marketing Campaigns
Postcard automation performs better than digital, and you can save money on direct mail and improve ROI.
How to Choose Direct Mail Software
Direct mail software comes in all shapes and sizes. There are direct mail automation providers, APIs and more traditional postcard design interfaces.
31 Essential Direct Mail Marketing Automation Stats You Need to Know
With direct mail automation, your marketing can move with your customers. But the percentage of marketers sending direct mail may be shrinking.
3 Ways to Use Your CRM for Direct Mail
Postcards
April 9, 2020
Gone are the days of treating direct mail as its own channel. You can use your CRM for direct mail. Here are three ways to power direct mail with your CRM.
Overcome Email Overload with Direct Mail Marketing
Worried about low engagement and email overload? Marketing automation has come a long way, and you can use an omnichannel approach including direct mail to overcome.
Unique Cross-Channel Use Cases for Direct Mail
Experience unique cross-channel marketing strategies with direct mail
5 Cross-Channel Direct Mail Marketing Use Cases
Omnichannel marketing is nothing new, but marketers are still trying to find the best way to engage with customers.
Artificial Intelligence Takes Direct Mail to the Next Level
With advances in machine learning or artificial intelligence direct mail marketers can leverage data to increase performance. With AI direct mail, marketing is entering a
4 Steps to Optimize Direct Mail in Cross-Channel Marketing Campaigns
The data is clear—when you optimize direct mail with AI technology, you can increase campaign effectiveness across every channel.
4 Reasons to Send Triggered Direct Mail
Triggered direct mail hits the right people, at the right time, with the right message. Drive action with triggered postcards.
How to Choose Direct Mail Marketing Software
With many direct mail marketing software services available, it can be overwhelming to find the right fit. Ask these 4 questions of any direct mail vendor.
What Amazon’s Holiday Toy Catalog Teaches Us about AI Direct Mail
AI direct mail is taking e-commerce marketing by storm. Here are 5 takeaways about artificial intelligence direct mail from Amazon's debut holiday catalog.
3 Things to Look for in a Direct Mail Platform
Inkit in Use
April 6, 2020
Connect with customers offline using Inkit's direct mail platform
5 Direct Mail Marketing Trends to Watch in 2019
To stay ahead of the curve in the New Year, your direct mail marketing campaigns must fit into an ever shifting digital marketing landscape.
3 Ways to A/B Test Direct Mail
Inkit in Use
April 6, 2020
While running an a/b test on direct mail may take just a few more steps than split-testing digital marketing, it is easily as important.
4 Direct Mail API Features to Look For
Integrating direct mail and CRM through a postcard API, make sure it supports personalization, document rendering, and other features. More about them here
4 Tips To Reduce Direct Mail Cost
Is direct mail expensive? Factors that influence direct mail cost. 4 tips on how to save direct mail budget with custom lists, testing, reduced volume, and more
Direct Mail Promotions: 5 Tips to Optimize Your Campaigns
Direct mail promotions present unique challenges to modern marketers. Use this five-step checklist to optimize your direct mail promotions.
Direct Mail Address Verification Improves Your ROI
Direct mail address verification takes the addresses you submit and compares them to the USPS registry, increasing your deliverability and lowering costs.
Direct Mail Response Rate: What Can You Expect
Wondering how your direct mail response rate stacks up? Direct mail receives higher average response rates than any digital direct response channel.
What Is Progressive Data Management?
What is progressive data management is and how can direct mail marketers use it to push forward in cross-channel marketing campaigns?
How Much Does a Direct Mail Campaign Cost?
Many marketers would love to mail ads to their audience but are afraid of the cost. Here’s how to make direct mail marketing campaigns affordable to all companies.
Advertising Direct Mail and EDDM Compared
Check out the differences between Advertising Direct Mail and Every Door Direct Mail (EDDM). Customization, response rate, automation, and other factors that really matte
5 Things to Do Before Launching a Direct Mail Campaign
Integrations
April 3, 2020
Planning a B2B direct mail campaign? Here are 5 things to check before the launch to ensure that your marketing efforts will pay off.
How Companies Can Benefit from Direct Mail Campaigns?
Automated direct mail marketing can come in handy for almost any business. Learn how to plan and launch a direct mail campaign for large companies, SMEs, and nonprofits
How to Start Growing Your Business with Direct Mail Marketing
Check out Inkit’s simple 7-step guide on how to grow your business using direct mail with Inkit direct mail automation software
5 Direct Mail Fundraising Tips For Nonprofits
Direct mail fundraising can boost your fundraising campaign. Learn how to send successful fundraising letters, and use Inkit’s 5 tips to increase direct mail efficiency.
How Can Software Boost Your Direct Mail Campaign?
Discover the primary functions of direct mail tools. Learn how automated direct mail functionality can benefit your company and amplify your marketing efforts.
How to Find The Right Direct Mail Company
Learn how to choose a direct mail company based on the most important criteria. Here are twelve factors that distinguish a quality mail partner from a failure.
20+ Direct Mail Industry Statistics for 2019-2020 Marketing Campaigns
Benchmarking your direct mail marketing campaign? Check out the most critical stats on direct mail popularity, response rate, volume, demographic factors, and more.
Direct Mail Real Cases from Marketing Professionals
FAQs about direct mail marketing campaigns. Learn how direct mail can benefit your company from real cases. Expert advice on how to avoid mishaps & plan for success.
7 Case Studies on How Direct Mail in Omni-Channel Marketing
Omni-Channel Marketing Case Studies. How Direct Mail Campaign boosts Omni-Channel Marketing Strategy. Useful tips on how to combine several channels for flawless customer
12 Benefits of Automated Direct Mail Marketing
12 ways to power your marketing with automated direct mail. Learn how to nurture your customers with CRM integration and other automated mail features.
Achieve Personalized Marketing at Every Touchpoint
Step-by-step guidelines for personalized marketing. How to personalize several marketing channels? Personalized mail, mobile apps, and website personalization.
Trigger-Based Direct Mail Campaign Guide
What is a triggered direct mail? Read 7 benefits and use cases. A step-by-step guide on how to run a trigger-based direct mail campaign integrating Inkit with a CRM.
5 Ways PURL Landing Page Can Boost Marketing Campaign ROI
Definition of PURL landing page. Learn what is a PURL and how it works. 5 reasons why PURL marketing can increase your marketing campaign return on investment.
Direct Mail as a Service: What, How, and How Much
Inkit’s guide on direct mail marketing services. What is direct mail as a service? Types of direct mail service providers, what they offer, and how much it costs.
How To Comply With Laws Regarding Direct Mail Marketing?
Security and data privacy in direct marketing. Laws regarding direct mail marketing. Why direct mail ensures better privacy than other direct channels.
New Marketing Trends 2020: Upgrade Marketing Strategy
Marketing trends in 2020. What’s new in digital, social media, content, email, and direct mail marketing. Latest trends to boost your marketing strategy.
How to Opt Out of Junk Mail: A Step-By-Step Guide
What is junk mail? How to opt out of junk mail: DMAchoice, the Do Not Mail List, and other tools. How businesses can benefit from mail preference services.
Fighting Mail Identity Theft
Information and statistics on mail identity theft. What personally identifiable information is usually stolen. What to do if someone is stealing your mail?
Offline and Online Marketing Channels for Integrated Customer Journey
Direct Mail Marketing
March 23, 2020
Top offline and online marketing channels. How to create an offline customer journey with combined strategies: steps and examples. Cross-channel financial
5-Step Direct Mail Guide
Direct Mail Marketing
March 21, 2020
5-step direct mail guide. Get started now. Direct mail design requirements, printing, shipment, tracking, and how to increase direct mail marketing success rate.
Integrated Marketing Campaign Examples & Ideas
What is integrated marketing? The benefits of digital direct mail services for integrated marketing campaigns. Mail-based integrated marketing campaign examples.

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