Customer Retention

Strategies and tips that identify, track and sell more to the customers who are most likely to become your long-term sources of revenue
Direct Mail CRM Benefits for B2B/B2C Businesses and Must-Have Features
June 29, 2022
Direct mail CRM campaigns are automated, productive, and cost-effective. You can reach leads that ignore online messages and are inactive across other channels.
Customer Delight: Why Positive Customer Experience Is Crucial for Businesses?
June 23, 2022
What are customer delight examples? What do they have to do with the retention rate? Find out which marketing tactics can help to exceed customers' expectations
Inkit Announces SOC 2 Compliance – Our Commitment to Security
June 14, 2022
Inkit announces SOC 2 Type II information security compliance. Here's what this means regarding your user data and information.
Why You Need Gift Cards in Marketing Strategies
May 12, 2022
Learn how gift card marketing can help grow your business, including customer engagement, raising brand awareness, strengthened customer relationships, and more
How to Motivate a Customer to Join Your Community
May 6, 2022
Communities are online spaces where people meet to share views about various products and services. Learn how to motivate people to join your customer community
5 Ways To Get Sign Off On Your Retention Plans
May 4, 2022
Customers are the most essential part of your business. Learn how to build your customer retention strategy and stay in touch with your customers in this guide.
What is the Difference Between Brand Loyalty and Customer Loyalty
April 28, 2022
Customer and brand loyalty are vital in today's marketing. Learn the difference between brand and customer loyalty and how to keep your customers satisfied.
Top Strategies to Broaden Your Customer Reach and Improve Retention
April 22, 2022
Effective customer reach and retention are big problems businesses face. This article explores strategies to broaden your customer reach and make people stay
Six Ways to Build Real Customer Loyalty for Your Business
April 21, 2022
How to build customer loyalty? Discover six ways to create a bond with your leads, increase customer loyalty, and turn people into your brand ambassadors here
5 Ways to Get More Direct Mail Impressions for Your Marketing Campaigns
April 21, 2022
Learn to increase direct mail impressions for optimizing your campaigns and grab the attention of your targeted audience with more effective direct mail strategies
5 Benefits of Direct Mail D2C Marketing
April 20, 2022
Learn what is direct to consumer marketing and why D2C marketing direct mail is one of the best channels to promote brands that sell directly to consumers here
Why Business Owners Need Customer Communication Management
April 18, 2022
Customer communication management is the cornerstone of every business owner's strategy. Learn why you need a customer communication management strategy in 2022
5 Ways of Measuring the Impact of Branding
April 12, 2022
How do you measure brand awareness? Ask for feedback, run marketing research, use specialized software, and other ways of measuring brand performance listed here
How to Understand Customer Expectations Better in 2022
March 16, 2022
Get to know your customers better with tips from our article. Read about customer understanding and how to develop strategies aimed at customer expectations.
IAT Testing: 5 Reasons Why Businesses Should Mind IAT Biases
March 10, 2022
What is IAT testing, and what does the IAT measure ✅ Learn how to use IAT reports to make your marketing better targeted and avoid financial or reputational losses
Customer Engagement Best Practices & Examples for 2022
February 23, 2022
Customer engagement best practices and examples ✅ Understand why you need a customer engagement strategy and how to engage customers in your company here
8 Steps To Bring Digital Transformation To Customer Communications
February 8, 2022
What is digital transformation and how it affects customer communications ✅ Step-by-step instructions on starting the digital transformation process in your company
How to Reach Out to New Customers in 2022
February 1, 2022
Learn how to reach out to new customers using audience segmentation, alternative channels like direct mail, buyer persona analysis, referral programs, and more
How to Boost Revenue With Direct Mail Ideas And Gifts
January 19, 2022
Learn why direct mail and gifts are an effective marketing approach to grow revenue and find direct mail gift ideas with an explanation on how to implement them
Customer Engagement: Actionable Strategies for 2022
January 14, 2022
Learn what is customer engagement and how it has evolved ✅ Find customer engagement metrics to track and actionable engagement strategies for your brand
How to Mail a Letter or Postcard for Better ROI: A 2022 Guide for Businesses
January 7, 2022
90% of direct mails are opened, as opposed to 20% of emails. Your postcards and letters will not go unnoticed. Learn how to send a postcard or letter to customers in 202
5 Benefits of Customer Reach Enablement for Better Sales
December 30, 2021
Customer reach enablement for sales (also sales enablement) empowers the sales department. Learn the benefits of a well-executed sales enablement plan.
7 Trends of Digital Customer Communications in 2022
December 17, 2021
Check out the list of latest trends in digital communication systems from Inkit and learn why postcard marketing is a great addition to digital customer experiences
What Is Market Reach and How to Improve It?
December 2, 2021
Market reach is an estimate of the number of people that might be interested in your business. Learn about market reach and how to increase your customer base.
Automated Direct Mail Marketing Strategy for Holidays
November 25, 2021
Learn what differentiates holiday marketing from other approaches and how to make it more effective by powering your current efforts with automated direct mail
2022 Trends to Increase Customer Reach
November 16, 2021
2021 was all about ensuring customer reach and increasing customer reach. Here are the year’s lessons learned and what new customer reach trends to expect in 2022.
Customer Reach During the Holidays: Tips and Tools for Automated At-Scale Customer Reach
October 21, 2021
Increasing your customer reach is vital to boosting sales this holiday. In this guide, you'll find tips and tools that can help you get to more buyers faster.
How to Reach Out to New Customers and Attract Their Attention in 2021: Automated Communication Systems
October 6, 2021
Learn what trends in reaching out to customers govern in 2021 and how to reach out to new customers with automated communication systems.
User Role Setup and Management in HTML into PDF Rendering Tools
August 10, 2021
Learn why you should choose HTML into PDF rendering software with user role configuration and how to implement it through an HTML to PDF API for security management.
Top 6 Innovations in Customer Communication Channels in 2021
July 31, 2021
Discover the changes in customer communication channels brought by the digital trends of 2021, and learn how to use cutting-edge technology to reach your customers.
Five New Ways Companies Use for Reaching out to Customers Who Ignore Traditional Means
July 21, 2021
Learn how to reach out to more customers through new channels you probably haven’t used before: self-service portals, offline messages, micro influencing, and more.
Improving Customer Reach, Customer Engagement and Satisfaction with Interactive Offline Communications
July 5, 2021
Learn what interactive marketing is and how to use it offline to start increasing customer satisfaction with direct mail marketing trends and other channels.
Why We Built the World’s First Render Management Service (RMS)
June 17, 2021
Learn what inspired Inkit to design a unique document rendering solution and how it helps other businesses to scale, save money, and control document management.
How to Reach Customers in Finances: Top Challenges and Solution Examples
June 14, 2021
Learn what difficulties financial organizations face while trying to reach their customers via online and offline marketing channels and how to deal with them.
How Will Customer Communications Automation Evolve in 2021 and Beyond?
June 2, 2021
Customer communications automation and innovations revolutionize the customer experience. Learn about the impact of the five most powerful 2021 tech trends here.
8 Best Customer Appreciation Gifts and How to Send Them in Batches
May 5, 2021
Looking for a fast and easy solution to deliver custom corporate gifts in batches? We’ve got you covered. Learn how to manage batch shipments and what to send.v
How to Create a Secure Archive for Email Communications
April 6, 2021
Discover how to turn an email into a PDF for archiving and the benefits of archiving emails, including higher security, enhanced data management, and others.
HTML into PDF Rendering for HTML Code Notes in Software Development Projects
March 30, 2021
When developers put comments in their HTML code, they should convert the notes to PDF for record-keeping and tracking changes.
6 Ways the ‘New Normal’ Will Lead to Better Customer Communication
March 18, 2021
Learn how transition to paperless, automation software, business optimization, and other pandemic-related measures improve the quality of customer communication.
5 Keys to Successful Remote Customer Communication
March 4, 2021
Remote customer communication could be challenging. In this post, Inkit shares five keys to successful customer reach when working remotely.
Customer Communication Done Right: Four Ways to Reach Your Customers
February 23, 2021
Learn what behavioral metrics help to measure the quality of your customer communications and how to efficiently maintain contact with customers in this blog post.
5 Issues That Block You From Reaching Your Customers
December 14, 2020
Lack of data validation, poor onboarding, and other issues can prevent your messages from reaching customers. Learn how to avoid this in this article.
5 Steps to Customer Journey Automation and a Single Customer View
December 7, 2020
Customer journey automation allows you to achieve a single customer view and provide a better customer experience. Here’s how to achieve it in five simple steps.
4 Challenges of Mail List Processing and How to Overcome Them
October 12, 2020
When address data is incomplete, incorrect, or outdated, direct mail campaigns suffer. Learn how to improve data quality with mail list processing.
7 Reasons to Use Direct Mail Marketing as a Part of Your Strategy
October 2, 2020
Modern direct mail marketing is cost-effective, trackable, and targets specific leads with personalized messages. Here’s how direct mail can benefit your business.
Single Customer View: Address Lookup & Other Options to Collect Data
August 19, 2020
To be truly effective, a single customer view must unite online and offline channels. Learn how to track and record offline communications in this article.
Dealing with Insufficient Address & Saving Costs on Undelivered/Returned Mail
August 14, 2020
Learn how to minimize mail return rates by reducing insufficient address returns and improving the accuracy of contact information. More detailed guidelines here.
Offline Channels in Account-Based Marketing Campaigns
July 15, 2020
Find out what is account-based marketing, why you need to run target research of your audience, and how to use offline channels in ABM campaigns.
Remarket Customers with “We Want You Back” Postcard
July 8, 2020
Customer win-back campaigns can comprise different channels, including mail. More about “We want you back” postcards and business postcard design tips here.
5 Steps to a Customer Retention Program with Direct Mail
June 9, 2020
Customer retention vs. customer acquisition. How and why to run a multi-step customer retention program with direct mail marketing?
5 Ways to Make Dunning Accounts Renew Subscription
May 15, 2020
What are dunning accounts and how they affect your business? 5 affordable ways to bring back customers and renew subscriptions + direct mail for churn reduction.
7 Offline & Online B2B Lead Generation Under Social Distancing
April 21, 2020
B2B marketing in 2020. B2B marketing channels used for online lead generation and how to generate leads offline. Mail automation for cross-channel lead nurturing.
Op-Ed: Meal Delivery and Direct Mail
April 10, 2020
Meal delivery companies use direct mail for customer retention and customer success. Learn more about how food delivery companies utilize direct mail.
5 Customer Retention Strategies and Tips
April 10, 2020
Looking for business growth ideas? When it comes to growing startups, many businesses are so focused on gaining new customers that they fail to retain...
How To Close After Meeting With A Prospect
April 10, 2020
Ever get stuck in the sales conversion process? Close deals every single time by following these three simple steps. It's easier than you think!
Most Win-Back Campaigns Miss
April 10, 2020
Re-engagement campaigns can easily double the number of customers you win back. And with one secret weapon many marketers neglect, you can do even better.
3 Big Reasons Why Customers Churn
April 10, 2020
Your customers are probably leaving for one of these 3 reasons. Here are our favorite retention campaign ideas to keep them (with real-life examples).
5 Ways to Convert First-Time Purchasers Into Repeat Buyers
April 10, 2020
Any good marketer knows their work has just begun at the initial point of sale. Use these customer retention strategies to boost loyalty.
Building A Direct Mail Campaign For Millennials
April 10, 2020
Millennials respond to direct mail better than email and any other form of online ad. Learn how to send direct mail millennials will love.
Retargeting Website Visitors With Direct Mail
April 10, 2020
More than half of today's consumers tune out online ads. Sync your online campaigns with direct mail remarketing to run effective ads.
Re-engagement: 5 Postcard Ideas To Win Back Your Customers
April 10, 2020
You're going to lose about 25 percent of your email list this year. Ramp up your campaigns with these five re-engagement postcard examples.
Direct Mail Retention for Online Subscription Businesses
April 9, 2020
The subscription business model is taking the e-commerce industry by storm, but retention is a significant problem. Direct mail can reduce churn.
5 Tips on How to Use Direct Mail for Client Reactivation
April 9, 2020
Learn how to use Direct Mail Automation for customer reactivation in your marketing strategy
Personalization Plans Within the Context of the Customer Experience
April 9, 2020
Sailthru knows personalization and segmentation strategies in automated marketing platforms with a cross-channel approach can heighten customer experience,
Customer Loyalty and Direct Mail
April 7, 2020
Are you using direct mail for customer loyalty? More marketers are turning to direct mail not only to drive repeat business but to increase loyalty.
5 Direct Mail Triggers to Perk Up Direct Marketing Strategy
April 7, 2020
Direct mail triggers bring in major results. In an increasingly digital landscape, these postcard triggers provide the extra touch marketers need.
Automated Direct Mail: 3 Quick Wins
April 7, 2020
Automated direct mail is changing the game. Link your CRM and direct mail automation software to boost the already sky-high response rates of direct mail marketing.
Direct Mail Marketing for Generation Z
April 6, 2020
Direct mail automation is critical to reaching Generation Z, a group that will soon account for 40% of consumers and $4 billion in spending.
Direct Mail Cookie Retargeting: 3 Use Cases
April 3, 2020
With direct mail cookie retargeting, you use powerful digital marketing tools to reach online customers with strong messages offline.
Why are Real Estate Direct Mailers so Effective?
April 3, 2020
Real Estate direct mail marketing campaigns - why are they so effective and how can you automate them? Here are the answers and tips to choose the best postcard design
Where Direct Mail and Account Based Marketing Intersect?
April 3, 2020
ABM Direct Marketing is a powerful B2B marketing tool. Combine direct mail with account based marketing to increase customer loyalty, ROI, and revenue.
How to Use Direct Mail Marketing for Law Firms and Attorneys
April 3, 2020
Direct mail is one of the most effective marketing channels for law firms and attorneys. Here are tips to help you create results-oriented direct mail pieces.
Customer Retention Strategies in 2019
April 3, 2020
Looking for the best way to retain your customers? Try direct mail to boost your customer retention strategies.
Six Tips to a Customer Onboarding Program that Rocks
April 2, 2020
Be it for customer onboarding or employee onboarding, direct mail will take your corporate onboarding process to a new level.
4 Common Mistakes to Avoid in Direct Mail Campaigns
April 1, 2020
Analysis of real direct mail campaigns. Business owners & marketers share their experience in mail marketing. The most common mistakes and simple ways to avoid them
4 Real Case Studies of Black Friday Promotions with Marketing Tips
April 1, 2020
Case Study: How companies use Black Friday flyers. Business owners and marketers share their experience with direct mail in Black Friday promotions.
10 Tips On How to Boost After-Holiday Sales
April 1, 2020
How to keep buyers after Christmas? 10 Tips for creating an effective post-holiday marketing strategy. The right marketing message, cross-selling, mail, and more
Best Marketing Channel for Re-Engagement: NatureBox’s Case Study
April 1, 2020
What is re-engagement? Emails, dynamic ads, and direct mail as key remarketing channels. NatureBox’s case study on re-engagement postcards powered by Inkit.
3 Examples of Best Online & Offline Post-Holiday Campaigns
April 1, 2020
Quick tips on how to make post-holiday marketing work. 3 Detailed examples of online and offline marketing: targeted ads, mail, social media, and more.
Valentine’s Day Postcards for Direct Mail Marketing Campaigns
March 21, 2020
Valentine’s Day direct mail campaigns for brand visibility: postcard ideas and case studies. B2B and B2C offline marketing campaigns for customer loyalty.
How to Use Triggered Journeys and Automation to Reach the Masses
March 21, 2020
How to use triggered customer journeys to optimize customer experience touchpoints: customer data analysis, enhanced experience, mobile touchpoints & direct mail