Retail

Strategies and tactics to attract customers and drive sales. Check out planning, promotion, and presentation of a product with the help of direct mail automation and other marketing tools across different marketing channels.
6 Tips to Reach eCommerce Customers with Automated Retail Marketing in 2021
Reach Enablement
February 3, 2021
eCommerce marketing automation tools are a 2021’s must-have to reach customers and increase retail marketing campaigns’ effectiveness.
Address Validation for B2C and B2B eCommerce Marketing Strategies
B2C and B2B eCommerce marketing strategies will deliver better results if you power them with address validation. Find tips and use cases in this article.
5 Ways to Make Sure Your Gifts Reach the Recipient
Reach Enablement
December 2, 2020
Address verification, delivery tracking, and other approaches can make Christmas shipping more reliable. Find detailed guidelines in this blog post.
5 Ways of Defeating Retail Return Fraud in E-commerce
Reach Enablement
November 23, 2020
Discover the common types of return abuse activities in e-commerce and how to deal with them using address verification, AVS checks, reviewed return policy, and more.
What Is an AVS Check and How Can It Help Streamline the Checkout Process?
Find out what an AVS check is and how to enhance the checkout experience with the AVS system, address verification process, address autocomplete, and other tools.
Black Friday Orders Shipped to the Wrong Address: How to Prevent Shipping Issues
Back Office Automation
November 4, 2020
Make sure your orders never get shipped to the wrong address on Black Friday using address verification and automation to minimize the risk of misdelivery.
AVS Service Versus USPS Address Checker: Which One to Choose?
Learn what is an AVS address validation service and a USPS address checker to understand how they differ, who needs these tools, and when to use them.
How to Mail to a PO Box: Business and Corporate Use Cases
Direct Mail Marketing
September 14, 2020
Learn what the right PO box address format is, how PO boxes work, and, most importantly, how your business can benefit from mailing to a PO box.
Marketing of Luxury Goods During the Lockdown and Beyond
Marketing of luxury goods during the lockdown. Learn what offline promotion strategies luxury brands should use in 2020 and how to make them more effective.
3 Businesses That Should Definitely Do Direct Mail Marketing
Direct Mail Marketing
April 10, 2020
If you're hyper-focused on digital marketing, direct mail automation probably isn't on your radar. But it should be if you're marketing these businesses.
3 Surprising Companies Growing with Direct Mail
Inkit in Use
April 7, 2020
Learn reasons growth marketers turn to postcard marketing
3 Reasons to Use Direct Mail Automation in E-Commerce
E-commerce and direct mail: Learn why the biggest e-commerce brands are thinking outside of the box, and getting phenomenal results, with direct mail.
The Missing Piece in Your Cart Abandonment Strategy
Check out this 3-step sample sequence to learn how (and why) to deploy direct mail for shopping cart abandonment in e-commerce. 
4 Essential Offline Marketing Tactics for E-Commerce
To compete in today's market, e-commerce marketers need to get creative. Here are 4 strategies to market your e-commerce offline.
3 Direct Mail Marketing Takeaways from Iterable’s Benchmark Report
Overview of Iterable report on cross-channel marketing. 3 Iterable direct mail marketing takeaways and main market trends. Cart abandonment benchmarks and stats.
3 Ways Retailers Can Add Direct Mail to Cross-Channel Messaging
Integrations
April 3, 2020
By following these tips, retailers can incorporate direct mail into all stages of the customer lifecycle from activation to re-engagement.
How Retailers Can Use Online Data to Power Offline Personalization
Integrations
April 3, 2020
Whether customers are at home or in stores, retailers can use the data they collect online to deploy personalization offline.
What Kinds of Dental Direct Mail Should Be Used and When?
Postcards
April 2, 2020
Dental direct mail boasts high ROI and response rates. Learn which types of dental postcards to use and when. Discover how to optimize direct mail with Inkit.
QR Code Coupons in Direct Mailers for Grocery Stores
Direct mail marketing and QR Code coupons are a recipe for success for grocery stores who want to increase their ROI
5 Tips To Make Affluent Consumers Choose Your Product
Luxury brand marketing greatly differs from the mass market. Learn how to attract the attention of luxury customers by combining digital marketing & direct mail.
Inkit for Omni-Channel Customer Retention Marketing Strategies: Bite's Squad Case Study
Inkit in Use
March 31, 2020
Mail in omni-channel customer retention. Why companies choose Inkit for their mail retention campaigns. Bite Squad’s case study: problems, solutions, and results.
7 Effective B2B Offline Advertising Techniques
Direct Mail Marketing
March 21, 2020
The main characteristics of B2B business marketing. Examples of offline B2B advertising techniques. Inkit’s direct mail automation for offline B2B marketing.

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