Direct Mail Marketing

7 ways QR Codes can boost your Direct Mail Marketing

4.2 billion. That’s the predicted number of email users by 2022. It’s not the least bit surprising in this digital era. It also explains why marketers flock to a user’s inbox. But did you know that nearly half of all consumers feel like they’re receiving too many of these emails? Customer fatigue sets in pretty…

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Direct Mail Cookie Retargeting: 3 Use Cases

Direct response marketers continue to face growing consumer disengagement in the Digital Age. As consumers become more and more plugged in, they are increasingly intolerant of online marketing in any form. It matters little that marketers have all kinds of innovative new tools to create targeted, relevant messaging when consumers are adept at tuning out…

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