Direct Mail Marketing

7 ways QR Codes can boost your Direct Mail Marketing

4.2 billion. That’s the predicted number of email users by 2022. It’s not the least bit surprising in this digital era. It also explains why marketers flock to a user’s inbox. But did you know that nearly half of all consumers feel like they’re receiving too many of these emails? Customer fatigue sets in pretty…

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Direct Mail Cookie Retargeting: 3 Use Cases

Direct response marketers continue to face growing consumer disengagement in the Digital Age. As consumers become more and more plugged in, they are increasingly intolerant of online marketing in any form. It matters little that marketers have all kinds of innovative new tools to create targeted, relevant messaging when consumers are adept at tuning out…

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Direct Mail Response Rate: What Can You Expect

Wondering how your direct mail response rate stacks up? Or, maybe you’re new to the channel and are curious about the average direct mail response rate. These are some of the most common questions we get from marketers. Understandably, knowing how to forecast and measure response rates is critical to your direct mail campaign planning.…

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Direct Mail Address Verification Improves Your ROI

Direct mail has one of the strongest ROIs in direct response marketing. In fact, direct mail’s response rates beat digital channels by a landslide. The tangibility of direct mail can help you stand apart from your competitors. Physical marketing messages command the full attention of the recipient. But—direct mail only works if you can actually…

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Direct Mail Promotions: 5 Tips to Optimize Your Campaigns

Getting ready for your next direct mail promotion or campaign and wondering how to maximize response rates? You’ve come to the right place. Here are five key tips for your next automated direct mail promotion or campaign. 5 Tips for Direct Mail Promotions Direct mail is a great channel for marketing promotions. According to the…

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