How Companies Use Inkit

How to Protect Direct Mail From Damage, Scuffs and Smudges

It’s happened to the best of us: you spend hours creating the perfect postcard campaign, crafting compelling copy and creating an eye-catching design, only to find that it doesn’t look so great once it hits the mailbox. Why does direct mail get damaged? Are postcard scuffs and smudges really inevitable? Unfortunately, yes. The very thing…

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3 A/B Testing Strategies for Direct Mail: How to Test a New Variable, a New Campaign, or the Medium for Success

When marketers design websites, draft emails and write calls to action, they often create by intuition. But rather than relying on creative assumptions, strong marketers put their best ideas to the test. Split-testing or a/b testing direct mail marketing content is the only way to truly know what will make people convert. With emails, one…

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3 Things to Look for in a Direct Mail Platform

If you build automated marketing campaigns using HubSpot, Sailthru, Iterable, Drip or the likes, you can add direct mail without sacrificing scale, personalization or automation. You just need the right direct mail platform. Are you a digital marketer who is wondering what to look for in a direct mail platform? You’ve come to the right…

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4 Reasons Why Direct Mail Still Works for Banks

Direct mail volume has declined in recent years, but you probably still notice offers from banks in your mailbox almost daily. Direct mail + banks is a winning combination for marketers, and the results are only getting stronger with the advent of digital marketing. In fact, direct mail works so well in the financial industry…

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Unique Cross-Channel Use Cases for Direct Mail

In today’s Now Economy, if you want to sell more, your marketing must personally speak to your customers at the individual-level. Your customers maintain high standards when choosing how they engage with brands, and your marketing can make or break their decisions. Brands across the board are feeling this pressure and it’s coming from the…

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5 Direct Mail Triggers to Perk Up Your Direct Marketing Strategy

Triggered direct mail brings in major results for marketers. In an increasingly digital landscape, personalized and timely postcards provide the personal touch marketers need. Postcard automation can help you make meaningful connections with customers and drive purchases. From bringing in new leads to converting prospects and fostering loyalty, triggered direct mail may be the secret…

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Direct Mail List Building: 3 Strategies to Try

Your direct mail list is the single most important piece of any direct mail campaign you run. While direct mail offers some of the highest response rates across all channels (and a very competitive cost-per-acquisition), if you’re mailing the wrong audience you’re wasting time and money. But if you’re new to direct mail, or you’re simply…

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11 Questions to Ask When Choosing a Direct Mail Vendor

Direct mail software is one of the most effective marketing tools available to your team. In fact, postcard marketing continues to get better response rates than most digital efforts, according to the Direct Marketing Association. However, it can be challenging for digital first businesses to realize the full potential of direct mail. To avoid the…

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Inkit’s New Postcard Template Builder Has Arrived

At Inkit we are always improving what we do so that your daily work can be more enjoyable. We updated our postcard template builder so that each personalized direct mail postcard campaign can be executed with greater ease and efficiency. Inside Look: Postcard builder 2 is faster, better and cleaner Our previous postcard template builder…

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3 Ways to Use Your CRM for Direct Mail

Gone are the days of treating direct mail as its own channel. Today, clever CRM managers integrate all offline and online channels into one smart workflow. But some of the best omnichannel marketers still struggle to power direct mail with their CRMs. Without a print shop in-house, many marketers cede control to outside vendors to…

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