How Companies Use Inkit

Direct Mail List Building: 3 Strategies to Try

Your direct mail list is the single most important piece of any direct mail campaign you run. While direct mail offers some of the highest response rates across all channels (and a very competitive cost-per-acquisition), if you’re mailing the wrong audience you’re wasting time and money. But if you’re new to direct mail, or you’re simply…

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11 Questions to Ask When Choosing a Direct Mail Vendor

Direct mail software is one of the most effective marketing tools available to your team. In fact, postcard marketing continues to get better response rates than most digital efforts, according to the Direct Marketing Association. However, it can be challenging for digital first businesses to realize the full potential of direct mail. To avoid the…

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3 Ways to Use Your CRM for Direct Mail

Gone are the days of treating direct mail as its own channel. Today, clever CRM managers integrate all offline and online channels into one smart workflow. But some of the best omnichannel marketers still struggle to power direct mail with their CRMs. Without a print shop in-house, many marketers cede control to outside vendors to…

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How to Choose Direct Mail Software

If you’re looking to add direct mail software to your marketing stack, you’ll find that it comes in all shapes and sizes. There are direct mail automation providers, APIs and more traditional postcard design interfaces. With a growing variety of direct mail solutions, it can feel daunting to find the best fit. Here are some…

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Building A Direct Mail Campaign For Millennials

If you’re a marketer, millennials are probably on your radar. Set to become the dominant force in our economy, most businesses can’t afford to ignore this generation. Are you sending direct mail to millennials?When you think of millennials—even if you are a millennial—you might envision someone wearing earbuds, looking down at a smartphone. It’s only…

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Buying a Direct Mail List? Try These 5 Built-in Audiences First

Thinking of buying a direct mail list? First, take this pop quiz: what’s the marketing channel being analyzed in this enthusiastic report from last year? “Customer response rates increased year-over-year by an impressive 43%, but prospect response rates more than doubled—reporting an astounding 190% increase!” Well, okay—if you know anything about what we do at…

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