Why is personalization important in marketing?

Personalized messages show consumers exactly how a product or service will solve their particular problem. And while digital personalization may be king, there are proven ways to get even more personalized. Find the details in our today’s guest post by Sydney Eddy.

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How to Send a Personalized Postcard If You Only Know an Email Address? Inkit + Iterable + TowerData for Customer Data Enrichment

If you’d like to surprise your customers with a personalized postcard without asking them to fill out a long-form requesting their mailing address, we have just the best way. Moreover, you can do this if the contact details are outdated, invalid or misspelled. How is that possible? Integrate Inkit + Iterable + TowerData. More details in this article.

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