Are you upset with smudges on your printed postcards? Use these recommendations to save your postcards from possible damage, including scuffs and smudges. These are well-tried ways to protect direct mail.
Read More
Want to know whether direct mail marketing will work for you? Learn how it may differ based on your company size and domain. Consider our tips and start your mail marketing campaign.
Read More
Although the Internet and digitization rule the world, print and mail services still matter. We got used to treating them as a burden and tiring chore that takes a lot of time and resources. But what if customer relationship management can be automated? Moreover, what if mailing can help to develop and promote your business?…
Read More
Happy customers make for happy marketers. At this point, you’ve been bombarded by steady streams of articles and influencers stressing how crucial customer experience is. And they’re not wrong! Awesome customer experiences are the new proving grounds for marketers. At Iterable’s recent Activate 19 conference, we shared three big marketing movements we’ve observed in the…
Read More
In a world full of more information than ever before, we need data management more than ever before. Progressive data management is a way to do just that, but what exactly does this term mean when it comes to direct mail? Essentially, progressive data management is much more than a buzzword thrown around across industry…
Read More
Marketers know creating a unified customer experience, online and off, pays. We see it time and time again—cross-channel marketing campaigns deliver the strongest returns. But how many marketers are really utilizing cross-channel tactics to the full effect? And what are the best practices when it comes to cross-channel marketing? Where are the opportunities? Leading growth…
Read More
Most e-commerce marketers focus on digital marketing for obvious reasons. Everything from email automation to social media marketing to SEO is in the e-commerce marketer’s wheelhouse. But to gain a competitive edge, you need to go where few e-commerce marketers are willing to go—offline. So many e-commerce brands dedicate their entire marketing budgets to Internet…
Read More
Editor’s Note: We asked Mike at Sailthru to help us understand the difference of segmentation and personalization, and how we can implement those strategies with automated marketing platforms and a cross-channel approach. Here’s what he had to say. Sailthru strongly believes that personalization is a key business strategy. However, when we surveyed marketers in the…
Read More
The cool thing about cross-channel marketing platforms like Sailthru is that your marketing can move with your customers just about anywhere—from the web to their inbox to your mobile app. And now, with our latest integration, you can add direct mail to that itinerary. Direct mail that’s just as highly targeted as everything you do…
Read More
If you’re not using direct mail for reactivation, you’re missing a major opportunity. As the top performing direct response channel, direct mail isn’t just for acquisition anymore—postcards can actually help you win back former customers. We’ve seen direct mail reactivation campaigns yield 18% redemption rates and a 60% lift in revenue. When is the last…
Read More