More than half of marketers use from 3 to 4 marketing channels simultaneously. They keep in touch with customers both online and offline throughout the entire customer journey. Want to know how professionals combine digital and offline marketing efforts? Read on to find out.
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GDPR has more consequences than million-euro penalties and limitations. The compliance can boost your data security, make marketing more personalized and effective. The positive impact is even greater for direct mail. More about GDPR compliant mail in our article.
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52.5% of consumers check the postcards they receive. Follow the preferences of your customers and start using postcards in your marketing strategy. Don’t know how to print? Read on to learn about 5 web-to-print techniques, postcard features, and mailing automation in today’s article.
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B2B sales aren’t the easiest thing in the world. They take a lot of time, involve many decision-makers, and require cross-channel marketing. Offline B2B techniques and automated mail can kick-start your B2B marketing efforts. More about this in today’s article.
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Market leaders know that integrated marketing is more powerful than disparate channels and widely use it. Find out how they enhance integrated marketing campaigns with direct mail and get inspired by integrated direct mail examples.
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Utility bill printing and mailing services are an excellent way to streamline and simplify communication for utility companies.
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It’s in every brand’s best interest to improve the customer journey as much as possible by thinking about the customer experience at every touchpoint – and this is how you do this with you can do triggered customer journeys and marketing automation.
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If you’d like to surprise your customers with a personalized postcard without asking them to fill out a long-form requesting their mailing address, we have just the best way. Moreover, you can do this if the contact details are outdated, invalid or misspelled. How is that possible? Integrate Inkit + Iterable + TowerData. More details in this article.
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Here is a golden marketing rule: Never neglect offline channels. Especially during holidays, when people like to receive physical mail. To help you with the online and offline marketing combination, Inkit shares ways to combine digital and mail marketing in post-holiday campaigns.
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Transactional mail includes tons of confidential information. Whereas lucky customers are protected by law, less lucky business owners trouble over the ways to comply. Here are transactional mail essentials to ease your worries.
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