One of the most intimidating things about sending a direct mail postcard campaign is creating the postcard itself. Most printers will make you work with one of their designers, which can be very expensive. And that is on top of the cost to print your postcards, which usually require a minimum of at least 500…
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You’ve heard about how direct mail is a great tool to promote your business. You’ve probably gotten hundreds of direct mail postcards delivered to your own mailbox, at home and at your workplace. But how do you make direct mail postcards work for your business? Here are the 6 things you need to create direct…
Read MoreYou know those postcards and letters you get in the mail, advertising everything from specials on getting your teeth cleaned to coupons at your local grocery store? That’s direct mail marketing. Or, as most people who receive these offers call them, “junk mail.” But, according to a study put out by the Direct Marketing Association…
Read MoreI want to tell you a little bit about Inkit and why we created it. You see, we’re a small company. And we know a lot of other small companies can’t afford to send direct mail to their customers. It’s really frustrating to all of us. “Why direct mail?” I hear you ask. “Isn’t that…
Read MoreDirect mail analytics aren’t exactly new, but they are made possible hugely through the advent of digital marketing tracking and analytics platforms. As our field gets more innovative and technological advancements like the Internet of Things become more accessible, we could eventually be looking at smart envelopes that cost pennies on the dollar more to…
Read MoreWhen it comes to winning the popularity contest, email has it in the bag. But is direct mail the true secret weapon for just that reason? In the age of information overload, which direct marketing tactic reigns supreme? The answer? It’s not as simple as Direct Mail vs. Email, but how to devise a marketing…
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