It’s probably too early to wish you a Merry Christmas, but it’s high time you start thinking about your New Year’s resolutions. Who said they aren’t meant for business? Careful planning and the ability to keep up with innovations are essential to staying afloat in the fierce market competition. That’s why today, we’ll embark on new marketing trends for 2020. They will help you upgrade your current marketing strategy and plan for the marketing technologies & approaches that will be the most effective in 2020. Dreaming is great, but the resolutions based on reliable expert data are much more likely to come true.
New marketing trends always depend on the living environment and habits of consumers. This means that businesses must understand what marketing channels are the most effective during a certain period of time. It’s also necessary to know how users behave and what they like. In this respect, 2020 can be called the year of micro-influencers, voice search, social media platforms, omni-channel marketing, and mail campaigns. Consumers fancy advanced digital marketing technology and, at the same time, adore snail mail. Well, the truth is that colorful birthday postcards still melt our hearts.
Generally, marketing trends 2020 keep a fine balance between offline and online marketing. This allows trendsetters to provide equally seamless customer service across all channels. Want to know how they do this? Keep reading to learn more about:
- Why is it necessary to keep a finger on the pulse of new marketing trends?
- New Marketing Trends 2020: digital marketing, social media, content marketing, email marketing, and direct mail marketing trends
Why Are New Marketing Trends Important? How Do They Help to Grow Your Business?
The modern business environment resembles a never-ending race in which every contestant tries to outperform the others. If one company launches an SEO or content marketing strategy, you don’t necessarily have to do the same. Yet when a certain marketing approach is used by leading companies, it already becomes one of the new marketing trends and shouldn’t be neglected. Why? If your most successful rivals do something and get excellent results, a similar strategy is very likely to be also effective in your case.
But there is one more thing…The moment consumers see that another company offers them a customer service you don’t, you start lagging. For example, a competitor may use direct mail automation to send personalized discount vouchers or stream live YouTube videos that users are crazy about. In case you keep selling the same product in a traditional way, it will be extremely hard to attract the attention of customers.
Besides, if you’re flexible and proactive enough, you can become a trendsetter yourself. This will give you a huge competitive advantage and the chance to find a free niche. Such expansion will bring new customers and leads interested in your product. To do this, make sure to analyze all emerging tendencies and technological advances. Since new marketing trends 2020 heavily depend on marketing technology, this will help you understand in what direction to move. Don’t forget to regularly read the blogs on marketing technology and automation as these trends are the foundation of modern marketing.
New Marketing Trends 2020: Digital Marketing, Social Media, Content Marketing, Email Marketing, and Direct Mail Marketing Trends
The New Year comes to everyone. Adults, kids, business owners, and…marketing channels, of course. Although automation and personalization trends are common for all marketing approaches, there are significant discrepancies in marketing trends 2020 among the most popular marketing channels. So let’s talk about each of them separately.
Digital Marketing Trends 2020
Chatbots can significantly improve your customer service and cut the expenditures on customer support. Such online assistants answer the most common questions and make the user experience more enjoyable. In addition, they provide help 24/7, which is appreciated by 66% of millennials and 58% of baby boomers. Depending on your needs, you can use chatbots for advanced shopping assistance, lead qualification, knowledge base research, accessibility, and more.
Voice Search Marketing
It’s predicted that by 2025, 75% of households will own a smart speaker. This will revolutionize digital marketing and limit your capabilities at the same time. Users don’t want to hear what you think, they want a solution. Since voice searches are usually location-based, make sure to target your potential customers more precisely. The sooner you start, the better.
Marketing Trends 2020 for Social Media Platforms
Live Video Streams
According to Cisco, by 2022, live streaming will comprise around 17% of all video traffic, growing by 15 times since 2017. Live videos are preferred over recorded by all leading social media platforms, including Facebook and Instagram. The real-time shooting provides unique experience appreciated by most modern customers.
Your social media marketing strategy for the next year could benefit from the cooperation with micro-influencers. Influencer marketing is an effective tool to put your products or services in the real-life context and show how other people enjoy them. It allows users to connect with their favorite bloggers by making a purchase. Note that in 2020, micro-influencers with 1-100k subscribers should be preferred over world-renowned bloggers, for two simple reasons: they are cheaper and closer to the average consumer.