Marketing Automation

10.22.20

Why You Need Address Normalization and How...

Without address normalization, you won’t be able to validate your mailing addresses and optimize direct mail. Other reasons to standardize...

Marketing Automation

10.20.20

Guide to Postal Address Cleansing and Address...

Accurate data enhances business efficiency. Learn how to implement address cleansing and autocompletion as a part of your data validation...

Marketing Automation

10.15.20

For What and for Whom Is Open-Source...

Find here the ins and outs of open-source address validation: what it means, whether you need it, and what alternatives...

Marketing Automation

10.13.20

4 Challenges of Mail List Processing and...

Address list database management is simple if you know how to approach it right. Here are some tips to help...

Marketing Automation

10.08.20

A Comprehensive Guide to Mailing Approaches: ZIP...

Read our comprehensive guide with all mailing approaches explained. Find out the key characteristics and pros & cons of each...

Direct Mail Marketing

10.06.20

Address Data Management: Use Cases and Best...

Discover the basics of address data management, the most common use cases for modern businesses, and the best ways to...

Direct Mail Marketing

10.01.20

7 Reasons to Use Direct Mail Marketing...

Mail can add a personal touch to any marketing campaign and works well with digital channels. Learn all the ways...

Direct Mail Automation

09.29.20

Extended ZIP Code Lookup for Business Offline...

Would you like to know more about your customers? Read our article on the Extended ZIP code lookup to learn...

Marketing Automation

09.24.20

3 Methods for Bank Account Verification: Powering...

Direct mail can make bank account verification smoother. Learn in what cases it’s best to deliver print notices for optimizing...

Marketing Automation

09.22.20

CASS Mail Certification for Address Validation: How...

Have you known that CASS verification benefits mailing software vendors and businesses? Today, we detail the ins and outs of...

Marketing Automation

09.17.20

Back-Office Automation for Offline Communications & Compliance

Start with the back office to optimize every aspect of your business. More details about back-office automation for mailing communications...

Direct Mail Marketing

09.15.20

How to Mail to a PO Box:...

Mailing to a PO box is a great offline communication strategy for a business. Find out how enterprises can benefit...

Direct Mail Marketing

09.10.20

Crafting Thank You Emails and Postcards for...

Personalized online and offline thank you messages are the best way to express your gratitude to customers. Find out when...

Direct Mail Marketing

09.08.20

Postal Address Verification: Tools & Best Practices

Since USPS records 36 million address changes annually, timely address validation is essential for effective mailing campaigns. Find out how...

Marketing Automation

09.03.20

Data Enrichment and Reverse Geocoding: Improving Customer...

Enrich customer data by obtaining street addresses from GPS coordinates. Learn how to improve customer interactions and customer loyalty with...

Marketing Automation

09.01.20

Mailing a Check: Why Direct Mail, How...

Learn the rules of mailing checks in this article. We explain why direct mail is still important to send checks,...

Integration

08.27.20

Segment + Inkit Integration: 5 Benefits of...

Inkit is delighted to announce a new integration with Segment for more data-driven marketing campaigns. Discover the use & benefits...

Integration

08.25.20

3 Ways to Make the Most of...

When used right, direct mail is a powerful addition to cross-channel marketing campaigns. Learn how to use mail marketing to...

Marketing Automation

08.20.20

How to Write a Payment Letter: Invoice...

To send an invoice by the book, you need to enclose a payment request letter. In this article, Inkit explains...

Direct Mail Automation

08.18.20

Single Customer View: Address Lookup & Other...

Struggling with how to consolidate customer data in a single system? Here’s a guide on how to connect offline channels...

Marketing Automation

08.13.20

Dealing with Insufficient Address & Saving Costs...

To improve mail communication with customers and cut losses, you need to minimize mail return rates. The right address formatting,...

Direct Mail Marketing

08.11.20

Failure of Payment Notice: What, Why, and...

Discover under what conditions to send past due and collection letter notices. Everything you need to know about their content,...

Direct Mail Marketing

08.06.20

What Is an Overdue Payment Letter and...

Almost 50% of Americans admit being late with bills. Learn about overdue payment letters as a way to remind your...

Direct Mail Marketing

08.04.20

4 Steps in Building a Cross-Channel Lead...

To attract leads, you need to target them across multiple channels. Discover the four steps that are critical to launch...

Direct Mail Automation Direct Mail Marketing

07.30.20

3 Things to Note Before Using Mortgage...

Looking for loan pre-approval letter templates? Inkit has collected useful resources with financial documents and rules for using them in...

Direct Mail Marketing

07.28.20

How and Why to Track a Certified...

Certified mail is one of the most popular mailing services with nearly 200 million mail pieces sent annually. Find out...

Direct Mail Marketing

07.23.20

Mail Delivery Terms and Conditions: Business Mail,...

Need to send direct mail but don’t know where to start? Inkit explains the terms of delivery for the main...

Direct Mail Marketing Marketing Automation

07.21.20

Artificial Intelligence: How This Technology Is Redefining...

Interested in artificial intelligence and its impact on marketing? Today, we’ll talk about AI use in emails and direct mail....

Integration

07.16.20

3 Proven Integrated Direct Mail Campaigns Based...

Connect direct mail with other marketing channels for truly integrated customer experience. Find out what Salesforce can do for your...

Marketing Automation

07.14.20

The Complete Guide to Using Offline Channels...

ABM campaigns are more personalized and profitable than other marketing approaches. Learn how to boost account-based marketing and make B2B...

Direct Mail Marketing

07.09.20

Automating Customer Communication in the Finance Industry...

Automated notifications and invoicing are the first steps in the digital transformation journey for many financial services. Discover other approaches...

Direct Mail Marketing Marketing Automation

07.07.20

Customer Win-Back Campaign: Remarket Customers with “We...

Use direct mail to get in touch with lapsed customers and reactivate them. Win-back campaigns, including “We want you back”...

Integration

07.02.20

A Quick Guide on Personalized Marketing Campaigns...

Are you planning to run personalized promotional campaigns? Use Klaviyo for state-of-the-art marketing customization and segmentation of the target audience....

Direct Mail Marketing

06.30.20

Marketing for Banks: 5 Tips for Compliance...

Staying compliant is easy once you know the rules. Use our compliance tips and an overview of financial marketing regulations...

Marketing Automation

06.25.20

The A to Z of Electronic Invoicing,...

By 2035, the volume of electronic invoicing is expected to quadruple. Meet the growing demand with more effective invoice rendering,...

Integration

06.23.20

Why is personalization important in marketing?

Personalized messages show consumers exactly how a product or service will solve their particular problem. And while digital personalization may...

Direct Mail Marketing

06.18.20

What Is a Subrogation Letter and How...

Have you ever received a subrogation letter or needed to send it? Such official notices are utilized in the insurance...

Integration

06.16.20

Coordinating Direct Mail with Your Holistic Cross-Channel...

The average household receives almost 80 times more emails than mail pieces per day. This makes direct mail highly personalized...

Direct Mail Marketing

06.11.20

Why Lockdown Marketing of Luxury Goods Cannot...

The lockdown made consumers miss the in-store experience offered by luxury brands more than ever before - so use the...

Direct Mail Marketing Marketing Automation

06.09.20

5 Steps to a Customer Retention Program...

Would you exchange 5 loyal customers for a new one? No? Then note that keeping a customer costs five times...

Integration

06.04.20

5 Ways How Pardot Direct Mail Can...

Inkit + Pardot direct mail makes you better prepared for the marketing of the nearest future. How? -- you might...

Direct Mail Marketing Marketing Automation

06.02.20

Direct Mail Marketing During Lockdown & Beyond...

Direct mail marketing is a failsafe way to connect with your audience on a personal level and grab their attention,...

Marketing Automation

05.28.20

How & Why to Connect Printers to...

Wireless printing managed via apps is a leading trend both among individual users and large corporations. Yet in each case,...

Direct Mail Marketing

05.26.20

7 Business Survival Strategies for Mortgage Loan...

Worried about the evolving crisis in the mortgage market? The optimized online application process, SaaS solutions, direct mail, and some...

Integration

05.21.20

Using Direct Mail to Tap into High-Value...

There is often a disconnect between collecting data and using it to the fullest on all addressable channels -- especially,...

Direct Mail Marketing Marketing Automation

05.19.20

Data Privacy Notice Requirements: Sending Notices Through...

What makes privacy notices mandatory for your business success? – Transparent customer relationships and regulatory compliance. Read today’s article to...

Direct Mail Marketing Marketing Automation

05.14.20

5 Ways to Make Dunning Accounts Renew...

Reducing your churn rate by only 5% you can make your businesses 25-125% more profitable. Eager to learn how? Inkit...

Direct Mail Automation

05.12.20

IDaaS: Identity Validation for Data Protection, Regulatory...

Want to improve your data security, regulatory compliance, and marketing? Identity as a Service (IDaaS) solutions are a cost-effective way...

Direct Mail Marketing Marketing Automation

05.07.20

Booklet, Brochure, Catalog Printing and Mailing: How-tos...

Want to earn $9 for every $1 spent? Start sending catalogs, booklets, and brochures to the right customers. Learn how...

Direct Mail Marketing

05.05.20

Ultimate Guide on Certified Mail: Format, Certified...

Americans send up to 200 million certified mail pieces every year. Tax returns, bank documents, and tons of other official...